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  • 3 Steps to Making a Good Website Great

    • November 28, 2016
    • Posted by: novaad2017
    • Category: Search Engine Marketing, Uncategorized, Web Design
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    HVAC Website Design

    3 Steps to Make a Good Website Great Step 1: Ease of Access: For You, To You As a small business owner, what can be done to compete with the large enterprises out there? Number one would be to have a relatively easy url or web address so that your   

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  • 5 Landing Page Strategies that Can Help Get You Conversions!

    • July 27, 2016
    • Posted by: novaad2017
    • Category: Market Strategy, Online Marketing, Search Engine Marketing, Uncategorized
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    Do you ever really pay that much attention to your landing page’s format? Are you following any methodical layout in order to optimize and brand your services? Chances are you’re abiding by some sort of template and think, “That should do it! Right? Wrong. A good SEO company will optimize your basic pages, but a

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  • The 4 Best Ways to Build Backlinks

    • June 21, 2016
    • Posted by: novaad2017
    • Category: Online Marketing, Search Engine Marketing, Uncategorized
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    As you create and publish your brand new website, you’re also facing the uphill battle of having it recognized, shared, and well ranked. This can be a struggle for new and upcoming businesses who are solely relying on their brand to get the job done, however, this is merely just the tip of the iceberg.

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  • 5 Reasons You Should Hire a Reputation Management Company

    • May 16, 2016
    • Posted by: novaad2017
    • Category: Online Marketing, Uncategorized
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    Most small businesses have been approached by online reputation management companies at some point. As beneficial as these services can be, the reality is they’re not a necessity for every business.

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  • When and Why to be Socially Active

    • April 20, 2016
    • Posted by: novaad2017
    • Category: Market Strategy, Social Media Marketing, Uncategorized
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    Timing is everything and that especially goes for various marketing efforts. Marketing is about striking while the iron is hot and taking advantage of golden opportunities. In order to access these gateways however, you’ll have to be consistently active and engaging on your social media outlets.

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  • Should You Hire A Small Business SEO Service?

    • March 16, 2016
    • Posted by: novaad2017
    • Category: Search Engine Marketing, Uncategorized
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    You’re a small business and struggling to gain traction online. You constantly see your competitors showing up on Google for the services you offer, and want to know how you can start showing up there too. You receive a phone call or email from a company that specialized in local SEO, and you ask yourself,

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  • Top 10 E-mail Marketing Platforms to Use for Your Business

    • March 15, 2016
    • Posted by: novaad2017
    • Category: Market Strategy, Online Marketing, Social Media Marketing, Uncategorized
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    email-marketing

    With the amount of news, latest developments, and recent updates that your company produces, you want your customers to be the first ones in the know. So, which exactly, is the best method to go about achieving this? Luckily, there are several marketing apps for that, but the slight challenge is deciding on which one

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  • Pros & Cons of Hiring Freelancers

    • February 17, 2016
    • Posted by: novaad2017
    • Category: Online Marketing, Uncategorized
    No Comments

    We all know that Google loves organic content, especially content that generates engagement and sparks site traffic! However, depending on the company you’re running and if you have the resources to compose blog content, it can be a time consuming task. So this begs the question, should you hire freelancers or blog writing services to

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  • How To Fix Incorrect Local Citations

    • January 21, 2016
    • Posted by: novaad2017
    • Category: Search Engine Marketing, Uncategorized
    No Comments

    When you look at the way your business appears on Yelp, Yellow Pages, Google and other top business directories, are they all the same? If you’re like a lot of small businesses, chances are the answer is probably no.

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  • The Power of Clickbait

    • November 25, 2015
    • Posted by: novaad2017
    • Category: Online Marketing, Uncategorized
    No Comments

    Clickbait can be a powerful way to get traffic to you site, get more social media shares and get people talking about your content. The trick is learning to use it responsibly!

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