1. Digital Marketing
Today, no business can survive without a strong online presence. If your clients or prospective clients cannot find you on the web through a website, blog and/or social media sites—they will certainly find someone else who is easier to reach by those avenues.
Online marketing can be intimidating for small businesses, but it doesn’t have to be. Here are nine steps for how to market your pressure washing business online:
Professional website with an online booking form. If you don’t already have one, creating a website for your pressure washing business is a great way to reach new customers. Make sure your site is professional and easy to navigate. Include information about your services, prices, online booking, and contact information. It should also be optimized for search engines so that potential customers can easily find you when they’re searching for businesses like yours online.
Search Engine Optimization (SEO) is the process of optimizing your website for search engines. It’s important because it helps your business rank higher in search results, which means more people will see you when they’re searching for pressure washing services in their area.
Search Engine Marketing (SEM) is the process of promoting your website in search engines to get more traffic and leads. Some people call this “pay-per-click” (PPC) because you pay each time someone clicks on your ad. The most common form of SEM is Google Ads, which allows you to display advertisements on Google search engine results pages based on keywords and other criteria.
Content Marketing Content is the process of creating and distributing valuable content that your target audience wants to consume. It’s important because it helps build trust with potential customers, increases brand awareness, and drives more qualified traffic to your website.
GBP Listing. A Google Business Profile formerly known as Google My Business (GMB) is your listing on Google Maps or Search, which people see when they search for your business.
To claim your listing, go to google.com/business and follow the instructions.
Once you’ve claimed your listing, fill out the rest of it with as much information as possible. This includes your NAP (name, address and phone number), business hours if applicable, website URL and description—and photos or videos to make potential customers more comfortable buying from you.
Social Media Ads is a powerful marketing tool that can be used to reach new customers and grow your business. If you’re not using social media to promote your pressure washing business, you’re missing out on a great opportunity. Platforms like Facebook, Twitter, and Instagram are perfect for sharing engaging content, interacting with followers, and building interest in your brand. Make sure you have a strong presence on all of the major social media platforms, and you’ll see your customer base grow in no time.
Email Marketing is another great way to reach new customers and grow your business. Email marketing allows you to provide valuable content, like tips for pressure washing maintenance, in an easy-to-consume format. You can also use email marketing to share coupons and discounts with current customers who’ve opted in to receive them from you.
Online Reviews Getting online reviews and ratings is another great way to grow your business. Review sites like Google Reviews, Yelp!, and Angie’s List allow customers to rate and review businesses in their area, which helps others make decisions about where they want to spend their money. As more people leave reviews, it also boosts your search engine optimization (SEO) rankings—making it easier for potential customers who are researching companies like yours to find you on the web.
Offer Discounts & Coupons. One great way to attract new customers is to offer discounts or coupons for your services. You can promote these deals on your website or social media platforms, or you can distribute them through flyers and brochures. Be sure to include an expiration date to encourage people to take advantage of the offer soon.