Starting a pressure washing business is one thing, but to have any success you need more than your equipment and plans — you also need clients!
How do people find you when they need pressure washing done? And how can you find potential clients without spending a fortune on ads or printing brochures and flyers.
To learn more about how you can effectively market a pressure washing company, keep reading. We’ll share strategies for landing jobs today, as well as building a sustainable business in the future.
In this article we’ll cover:
Digital Marketing Strategies
Word of Mouth Marketing
Traditional Marketing Channels
If you want to develop an effective digital marketing plan for your business and drive qualified traffic and leads, call us at
703-855-9641 or contact us online – we’d love to help!
1. Digital Marketing
Today, no business can survive without a strong online presence. If your clients or prospective clients cannot find you on the web through a website, blog and/or social media sites—they will certainly find someone else who is easier to reach by those avenues.
Online marketing can be intimidating for small businesses, but it doesn’t have to be. Here are nine steps for how to market your pressure washing business online:
Professional website with an online booking form. If you don’t already have one, creating a website for your pressure washing business is a great way to reach new customers. Make sure your site is professional and easy to navigate. Include information about your services, prices, online booking, and contact information. It should also be optimized for search engines so that potential customers can easily find you when they’re searching for businesses like yours online.
Search Engine Optimization (SEO) is the process of optimizing your website for search engines. It’s important because it helps your business rank higher in search results, which means more people will see you when they’re searching for pressure washing services in their area.
Search Engine Marketing (SEM) is the process of promoting your website in search engines to get more traffic and leads. Some people call this “pay-per-click” (PPC) because you pay each time someone clicks on your ad. The most common form of SEM is Google Ads, which allows you to display advertisements on Google search engine results pages based on keywords and other criteria.
Content Marketing is the process of creating and distributing valuable content that your target audience wants to consume. It’s important because it helps build trust with potential customers, increases brand awareness, and drives more qualified traffic to your website.
GBP Listing. A Google Business Profile formerly known as Google My Business (GMB) is your listing on Google Maps or Search, which people see when they search for your business.
To claim your listing, go to google.com/business and follow the instructions.
Once you’ve claimed your listing, fill out the rest of it with as much information as possible. This includes your NAP (name, address and phone number), business hours if applicable, website URL and description—and photos or videos to make potential customers more comfortable buying from you.
Social Media Ads is a powerful marketing tool that can be used to reach new customers and grow your business. If you’re not using social media to promote your pressure washing business, you’re missing out on a great opportunity. Platforms like Facebook, Twitter, and Instagram are perfect for sharing engaging content, interacting with followers, and building interest in your brand. Make sure you have a strong presence on all of the major social media platforms, and you’ll see your customer base grow in no time.
Email Marketing is another great way to reach new customers and grow your business. Email marketing allows you to provide valuable content, like tips for pressure washing maintenance, in an easy-to-consume format. You can also use email marketing to share coupons and discounts with current customers who’ve opted in to receive them from you.
Online Reviews Getting online reviews and ratings is another great way to grow your business. Review sites like Google Reviews, Yelp!, and Angie’s List allow customers to rate and review businesses in their area, which helps others make decisions about where they want to spend their money. As more people leave reviews, it also boosts your search engine optimization (SEO) rankings—making it easier for potential customers who are researching companies like yours to find you on the web.
Offer Discounts & Coupons. One great way to attract new customers is to offer discounts or coupons for your services. You can promote these deals on your website or social media platforms, or you can distribute them through flyers and brochures. Be sure to include an expiration date to encourage people to take advantage of the offer soon.
2. Relationship Marketing Strategies
Relationship Marketing is a strategy that focuses on building and maintaining relationships with customers.
If you do a good job with window cleaning and pressure washing, your customers will come back to you year after year.
That’s what relationship marketing is all about. “If we’ve already paid lead costs and customer acquisition, it doesn’t make sense not to follow up with these people who’ve hired us before. It’s the easiest way for us to get on their schedule—just calling past clients.”
3. Word of Mouth Marketing
Known as the oldest marketing strategy and another great way to attract new customers. If your business has a strong reputation, people will tell their friends and family about it. You can promote word of mouth marketing by offering incentives for referrals or testimonials. Social media can also be used as a modern way of word of mouth marketing and building a community around your business.
4. Traditional Marketing
When done strategically and targeted, traditional marketing is still a great way to reach new customers. You can build your brand through print advertising, television commercials, radio spots and other traditional channels. When you advertise in these mediums, you’re reaching people who aren’t searching for your products or services online—they’re just looking at what’s on TV or in the newspaper.
Direct Mail. While online marketing is a great way to attract new customers and build your brand, traditional marketing can still be effective in generating leads. One of the best ways to do this is through direct mail campaigns. Direct mail consists of sending out printed pieces that contain information about your business, its services, and how people can contact you.
Print Advertising. Another traditional but effective marketing strategy is to distribute flyers and brochures in your local community. You can leave them at businesses, hand them out at events, or mail them directly to potential customers’ homes. Just make sure your flyer or brochure stands out from the rest and includes information about your services, prices, and contact information.
Community Building. One great way to market your pressure washing business is to get involved in your local community. You can do this by volunteering for organizations or causes that you care about, or by participating in local events. This will help you meet new prospects and build relationships with referral sources.
Powerwash your digital marketing plan today.
By following these marketing tips, you’ll be well on your way to success in the pressure washing industry. With a little hard work and dedication, you can build up a loyal customer base that will keep coming back for years to come. Pressure washing is a growing industry and we’re excited to see what the future holds. Contact us online today or call us at 703-855-9641 to get ahead of the competition and start reaping the benefits of your business.
We look forward to hearing from you!