As marketing has greatly moved into digital spaces, Facebook has become one of the most popular and effective platforms to place ads on. With 2.89 billion monthly users, Facebook is currently the largest social media platform that exists. While many users may believe that they received an ad on their page out of sheer coincidence, business owners and marketing agencies carefully construct the correct target audience, the right posting time, and the most optimal content for their users to consume in order to yield the best results.
What Are Facebook Ads?
Facebook ads are a type of paid message available on Facebook’s business profiles. They allow businesses to have direct outreach to their target demographic while allowing them to write and research their own content and posts. Simply posting a promotional post on your timeline may not inspire interaction from those who are interested. In fact, many people may not even see it. Facebook ads allow you to directly contact your target audience and assist you in yielding responses. Though you have to pay for Facebook ads, you can set up a billing plan that works for you. Whether you want to pay a specific amount per day, per result, or impressions, you can set up your preferences on your business profile.
How Do They Work?
Facebook ads work fairly simple. They gather a plethora of information from their user’s profiles and place them into certain categories based on that information. Advertisers need to know that information in order to correctly place ads for their target demographic. Some categories that Facebook may assign their users to may be based on their:
With this information stored on the platform, Facebook makes it easier for businesses and marketers to reach their target audience with their user information. Advertisers can customize ads accordingly and Facebook will take care of pushing the ad to the right people.
Why Are Facebook Ads Important?
The vast majority of social media marketers believe that Facebook is one of the best places for businesses to go if they want a great ROI or return on investment. This is because nearly 70% of adults in America have accounts and the average person spends roughly half an hour on Facebook, making advertising on this platform very lucrative for businesses.
How Facebook Ads Increase Your Profits and Leads
There are many benefits to advertising on Facebook, including the potential for increased leads and sales. Creating advertisements for your business on Facebook can help you:
Build brand awareness
Social media is the best place for brands to present themselves to potential customers. Your business’s social media profile should contain direct information about your business and be a suitable setting for people to interact with you and each other. Creating contests, sharing deals, and giving members of your social media following promotional codes are great ways to establish a strong relationship with your followers and potential clients.
Generate qualified leads
When you post on your Facebook account, watch your marketing strategies closely. Keep track of your customer data as well as any sales you have made. Taking a look at the interactions that happen on your page and in your messages is also helpful for gauging your potential customer’s interest. It may also be helpful to directly target groups of people that fall into your ideal demographic. For example, if you are a vet, use Facebook to search for pet lover’s groups or other relevant potential leads.
Increase of online sales
It is crucial for business owners to include a direct link to their shop or website on their Facebook profile. This makes browsing your products and services much more convenient for the average customer. It may also be beneficial to allow direct purchases to happen on Facebook. The convenience of this is likely to yield more purchases which you can directly monitor while on Facebook.
Due to the overwhelming amount of benefits that advertising on Facebook has it is important to add it in as a part of your marketing strategy. It is one of the best places to improve upon your profit margin while also allowing you to find new leads for your business.
How To Create Optimal Ads
Creating advertisements without a clear vision in mind is stressful. Creating the optimal ad may seem intimidating without the proper knowledge of what to consider. Before creating a marketing strategy for your business, you may want to consider the following:
Who to target
Depending on the product or service you might want to advertise, you will target different demographics. Thankfully, Facebook closely stores important demographics in their algorithm so that all you have to do is tell them the specific audience to advertise to. When coming up with an advertising strategy, you may want to consider potential demographic intersections that you could implement that would aid you in reaching more people in a variety of seemingly different demographics.
When To Run The Ad
Determining the best time to post advertisements greatly depends on the habits of your audience or target demographic. By utilizing the tools available to you on Facebook or Google Analytics, you can view data pertaining to your target audience. You will be able to view their typical social media habits and get a better understanding of what the best times to post for your audience are. If your audience or targeted demographic tends to vary, you can create a schedule for your posts depending on which particular section of your audience you would like to target that day.
Creating Captivating Content
Once you have your target audience and understand optimal posting times for your key demographic, you will want to create content that is attention-grabbing, compelling, and inspires conversation. Applying good captions along with media such as pictures or videos is a great way to gain attention for your business. Depending on your audience, optimal images and content can vary. Research will allow you to see what content your target demographic is likely to respond to. Lastly, finishing your post with a call-to-action can inspire potential customers to check out your business. Call-to-action phrases may include something like, “Book Now” or “Learn More”.
Incorporating all of this into your marketing strategy will strengthen it and allow you to better understand how to cater your content to your targeted demographic. Keeping track of all of this information may add additional difficulty for you as marketing strategies are subject to change. However, keeping up with current marketing trends can help you maintain a successful marketing strategy over time that will convert your target audience into leads and profits.
If running Facebook ads seems like a daunting task for you to undergo or you would like an experienced marketing agency to help create, curate, or improve your current marketing strategy, contact the experts at NOVA Advertising. Our team has years of experience helping businesses just like yours create successful marketing campaigns through social media. You can call us at 703-855-9641 or fill out a form on our website here.
You have nothing to lose and a lot to gain by contacting NOVA. We’d love to chat with you and get a little bit of info about your business. Complete our online consultation request form and tell us what you have in mind. We’ll be in touch with you shortly to discuss ways we can possibly work with you and assist you in growing your business in Northern Virginia.
Nova Advertising has done our website's services for the past seven years.We have always experienced prompt professional service.Their work will exceed your expectations.Their price is very reasonable.We highly recommend them to everyone.
NOVA Advertaising is the best company for all the services they offer, the quality of service the attention to detail the care for their clients all the services they offer are amazing I am very happy and extremely grateful for such good service I receive from them and Behzad amazing I give Thanks to God everyday for him such a good service he always delivered to us Thank you NOVA Advertaising very much.
Our company has used Nova Advertising team for close to 4 years now and they have helped us to grow our company extremely. The level of service and personal attention we have received has been excellent. I consider Nova Advertising team as part of my Accounting Firm. I could not give them a higher recommendation.
Absolutely love this company! Been working with Nova Advertising for over 10 years and can’t speak highly enough about these guys. Amazing work, Customer service and price which is hard to come by. Highly recommend!!
We had an excellent experience with the Nova Advertising team! They re-designed our Chiropractic clinic website from the ground up and had patience throughout the process. We had them change the homepage design several times and they completed revisions until we were fully satisfied. They are skilled, accurate, fast communicative and very professional. We highly recommend them.
We've been a client of NOVA Advertising, LLC for the past 18 months. Any business, regardless of industry, that needs website design, SEO, and/or digital marketing services, should absolutely partner with NOVA Advertising. Fred and his team have done an outstanding job of improving our search engine placement results and managing our digital advertising on various platforms. Because of the work done by NOVA Advertising, our business has experienced healthy revenue growth. Their team is professional, responsive, and client-centric. You couldn't ask for a better partner for digital marketing.
We have been working with NOVA for just over two years and have found the experience to be very rewarding. Our new site has been well received with visits and lead conversions way up! We are consistently on the top of the first page in most searches and the monthly reporting provides meaningful data we can use to manage our site. The entire team at NOVA goes out of their way to make the customer experience seamless and fun. More importantly they get the results we expect improving every month since the site was launched.
Could not ask for a better company to manage all my advertising and website needs. They do it all! They have worked closely with us even during these tough covid times. Very quick and response on all questions. They have your interest in mind always. I cannot leave out how kind and welcoming they all have always been. Continued success to Nova Advertising a company with integrity!
Working with Fred and NOVA Advertising was seamless. They really know what they’re doing with SEO and I’m always getting compliments on my website. They excel with medical, dental and the health & wellness industries, but their portfolio is vast!
Fred and his team at Nova Advertising have been amazing. They created custom websites for my school clients. We are now able to offer online spiritwear ordering for all our of school clients. The websites are beautiful and easy to use for the parents. I can't wait to create more sites for new schools.
Fred and his team have been doing great job with their website design, SEO, and advertising for the company. They are very professional, responsive and they have amazing work ethic. Their customer service is the most remarkable part of working with them. 5 star is not enough to explain how good they are. Thank you Fred and safa for great follow ups and hard work!I highly recommand them specially if you are franchise and larger corporation.
NOVA Advertising has helped many of my friends increase their business through the improvement and/or building of their websites and enhancing their SEO. His websites are always fresh and innovative and the statistical increase in the business they create is seemingly unparalleled.
NOVA Advertising developed by business website over 6 years ago, and with their guidance and education regarding SEO my business was on top of search pages within a few short months. I have recently relocated my business to a different state, and am already climbing the ranks! Not being the most tech-savvy person, it has been a joy to work with the team at NOVA Advertising who are always patient with my multitude of questions.
NOVA Advertising helped us to design our company logo as well as our website, and we couldn't be happier with the results! They were able to capture the essence of our business and translate it in a simple, elegant and beautiful concept. They are a team of capable, talented people, that truly cares about delivering a good job. Would definitely recommend!
NOVA Advertising has a group of innovative, creative and skilled individuals who are committed to providing excellent website design and search optimization. They know how to design websites that are functional, clean and optimize for your customers to find you online. NOVA Advertising have a simple process to take your vision and transfer it to your website. Even if you have a website you are happy with, they can help you drive more traffic to increase your visitors. Over the past two years the company's growth is a clear sign they are providing quality service to their customers. P.S. It might sound like I work for them, I don't, I just know their value.
I have known Sean for about 5 years now and I find him to be very helpful, knowledgeable and professional. He is very willing to sit down and educate current and potential clients about the best way to acquire business thru social media. I know multiple clients that are using the services of NOVA Advertising and they have provided positive feedback on their increase in business due to his work. I know that he continues to work with his current clients to tweak methods in order to obtain the best response for them. I highly recommend Sean and NOVA Advertising.
I've known Sean Geramian professionally for about 5 years. His knowledge of marketing and advertising can be trusted. He is honest and works for his clients' best interests and he seems to be always looking for new and creative ways to help all sizes of businesses. Any company thinking of using him, or others at NOVA Advertising, can rest assured their company's needs will come first.
Great to have NOVA Advertising working with me to support my website. They did a wonderful job in designing it and are always available if I need any changes made to it. Thanks Sean Geramian and your entire crew for your help.
We been using Nova Adverting for three years and they have helped our business grow allowing us to use them more. We have added Blogging and new tabs to our website meaning more we can do for our clients. Thank you so much for all the hard work you do!
We work with Sean in regards to our company website. He and his staff are wonderful! They are always so quick to respond and adjust to our needs. He wants what is best for our company and it shows. Why go anywhere!!
I just started my own small consulting business and was having a hard time finding someone to help me with my webpage. I finally saw an internet listing for Nova Advertising and contacted them for help. Two weeks later I had a website that I am extremely pleased with.I can't say enough good things about working with Fred and Nova Advertising. Not only did they design my website for me, but they patiently explained how they were going to do after I told them what I thought I needed. In addition, Fred was also able to provide me with additional information that I needed to get my company going on the web.I would recommend this company for anyone looking for web design and related help like I was.
I used a large company for my internet advertisement services in the past. I was extremely unhappy with their services. Essentially I spent a fortune for no return. Subsequently, I turned to Nova Advertising. Now, I receive quite a few calls in addition to my referrals from prior cases. I also receive fantastic customer services.Ie. When I decide to change my focus with advertisement, the company always does so quickly with a smile on their face. They are always busy, but seem to make the time to accomplish my goals. I can trust them. And that is something. Thank you Fred and the rest of the group.