2019 has created shifts in the marketing landscape, especially the digital marketing landscape. Content marketing, SEO, and PPC are all beginning to shift towards advancements in technology. SEO, in particular, can be difficult if you don’t know what you’re doing. This is why it’s important to have professionals work on your SEO strategy. It’s still a vital part of your digital strategy because the reality is people click on organic links more than paid advertising.

The reason why SEO is shifting is that Google has been trying to filter out poor-quality blogs and canned content. The new SEO guidelines require a number of changes you should make to your keyword strategy because Google creates more than 500 changes to the algorithm every year.

Focus On User Experience

It’s important to update your website with proper web design. This creates a better user experience for the people who land on your site, which is a big factor in the way Google ranks your website. The trend is even more important now than it was in the past.
Your web design should take graphics, text, layout, and interactive elements into consideration when you are considering user experience. The UX design not only helps your website stand out from the competitors, but it also creates more emotional responses from your audience.

Create Evergreen Content

Creating long-form and in-depth posts that answer your audience’s question is a key factor in improving your digital marketing strategy. Google is looking for the best possible result which means that how your users like your content matters.

Focus on Engagement

Getting people to your website is only a good thing if you can get them to engage with your content and moving down your sales funnel. Your content needs to be engaging for your audience, which means it needs to be easy to read. Your content should also have relevant links and offers for your audience, and a number of different ways for your audience to absorb your content. You can add images, infographics, and video to your content to help boost your Google ranking.

Use Voice Search

With the advancement of the Internet of Things, it is more important than ever to incorporate voice search into your digital marketing strategy. It is a great way for local businesses to get geo-targeted keywords, optimizing your website for local searches. Most voice searches are questions about where to go, so it is vital if your business depends on local Google rankings.
Now it’s up to you to put these marketing strategies into place to increase your business in 2019. If you need help with your digital marketing strategy, call us today to schedule a complimentary consultation.