Organic traffic is the best kind of traffic today because it’s free. To achieve free organic traffic, one must rank on the first page of Google for as many keywords as possible. With a site such as e-commerce where there can be hundreds or thousands of items how do you use SEO to achieve free organic traffic? Here are six strategies one must employ to ensure best SEO practice for an e-commerce website and reap the rewards for high ranking and conversion.
Rank vs. Keyword
An e-commerce site can be a problem if you want to rank for one keyword fits all. The best strategy is to rank the home page as a brand and rank each product page on its own. Product description must have the right keyword in it, and it must write for consumers for best conversion. Google does not rank an entire site but pages. In this case, the product page is essential. It must have the keyword in the title and the description.
Use Majestic.com and moz.com to compare your site authority with your competitors. You must have a higher site authority vs. your competitor to win. Generally, a site with a trust score of 30+ is the best.
For e-commerce sites that sell parts or trademark items using the trademark name is advisable. If an e-commerce site sells products that are not trademark you want to use the keyword you know your customers may use to find it.
Content must be written on an ongoing basis in order to infuse the website with high-quality relevant content. Write an article for the consumers and not for ranking. The article length should be at a minimum of 400 words. Mostly they should be ‘how to’ type of articles and further advises consumers on how to best use your products. Periodically you want to write about your brand. Each article must be SEO ready and link to other relevant websites and social media.
Internal linking is one of the most underused or misunderstood by many companies. Since you can only rank a brand for your main landing page, you want to boost each product links and content links individually and link them all back to your main landing page or category page.
Google analytic must be installed on the website in order to measure ROI for the entire e-commerce website. We can collect various important data such as user behavior, content engagement, conversion tracking and much more from analyzing analytics on an ongoing basis.
Once you implement these six strategies for your e-commerce website, you’ll sure to reap awesome rewards for free organic traffic and have the best conversion for all of your products pages.