With the amount of news, latest developments, and recent updates that your company produces, you want your customers to be the first ones in the know. So, which exactly, is the best method to go about achieving this? Luckily, there are several marketing apps for that, but the slight challenge is deciding on which one of those newsletter applications is the best fit for your company.
A business that invests in its email marketing wants to ensure that the following are thoroughly organized:
Sign up form integrations with other applications
Several of email templates to choose from
Reports to reflect email’s performance
Tools to manage events and import subscribers
You want a marketing tool that is not only convenient and works to your preferences, but that also provides mobile efficiency so you can make changes to your campaigns on the go.
Here are the top 10 email marketing services that we recommend:
The good thing about iContact’s design is that it is made simple to transfer and add contacts to existing email lists. It is also heavily integrated with platforms such as Salesforce and Drupal and can import contacts as well as its data to organize lists.
Other integrations iContact employs is social media networking such as Twitter and Facebook status updates in addition to your email updates.
iContact Pricing: $14/month for 500 subscribers, $32 for 2,500 subscribers, $52 for 5,000 subscribers. These plans are only including their basic programs.
What’s great about Benchmark is its objective to make email designing easy. It’s international application can virtually be used anywhere next to templates that can look just as good on mobile phones as on desktops.
Benchmark also contains various layouts for both text and multimedia purposes and supplies complimentary color schemes. The interface also offers translation for English, Chinese, Spanish, and several other languages.
Benchmark Pricing: For up to 2,000 subscribers and 14,000 emails per month, you can use Benchmark’s services for free. For unlimited emails and up to 600 subscribers, it costs $11.95. For 1,000 subscribers, $18.95 and 1,500, $24.95.
Pinpointe offers variety upon variety of email templates… over 1,000 to be exact. Their library also consists of pre-tested, mobile, and ready-to-use html email templates. Pinpointe’s templates are also automatically mobile device responsive. Pinpointe also provides automated responses which prove to boost results by over 100 with it’s flexible drip campaigns. And speaking of automation, they automatically add social media follows, share, and like buttons to email marketing campaigns.
Pinpointe Pricing: Geared towards customers who actively and regularly send campaigns, Pinpointe is more up that alley. For 5,000 contacts and 40,000 email sent, it costs $49/month. However if you purchase a six month package, 10% off is given at $42 a month (252 total).
With integrated mobile device efficiency, GetResponse lets you see how your email design will appear on a mobile device and computer before you send out the newsletter.
In addition to adding more subscribers, GetResponse lets you import images from Flickr, Facebook, and iStock. It also integrates products that can be made ready for purchase with a touch of a PayPal button. Get Response also makes online advertising easier if you’re selling your products elsewhere as it provides the tools to import contacts from Facebook forms and Twitter ads.
GetResponse Pricing: No contracts are given so you may cancel your plan anytime. For their most standard package, they offer $15/month for 1,000 contacts.
For all big and small businesses out there, Constant Contact provides all the marketing essentials that anyone can use. Its multi-faceted aspect lets you create events and promotions so you can send them out to your existing contacts and gather new ones-all from one app.
Constant Contact also provides a tool called EventSpot which allows you to schedule upcoming events, create a registration page, and spread the knowledge through email and social media networks. Its main purpose is to give you the driver’s seat so you can drive your campaign the way you want and share with your existing contacts. Constant Contact also provides the luxury of adding new subscribers to your list whenever you run an ad or promotion.
It’s user friendly interface makes any business owner feel like a bona-fide marketer!
Constant Contact Pricing: A free 60-day trial, some special discounts and no contract obligation, Constant Contact starts at just $20/month for up to 500 contacts.
With its very easy-to-use interface, Vertical Response provides simple-to-create emails with high quality aesthetics. It provides its users pre-made templates complete with filters and the ability to add your own photos.
With Vertical Response’s email templates that are designed to look great anywhere and for any email marketing strategy, your template designs will look great on any mobile device and shared on any source of social media.
Vertical Response Pricing: For the most basic user experience, they can purchase a plan for just $22/month that includes 1,000 contacts and unlimited emails.
Living in today’s day and age, we all know the importance of using mobile devices to communicate. Mailigen is well aware of this and therefore lets you combine your email and mobile marketing so you can target the demographic that is most likely to check their email messages on the go.
For emailing tools, you’ll have the features of Office-style editor that will allow you to drag and drop message components wherever you want. This makes editing and creating your campaign easy if you have discounts, promotions, and other offers to provide your customers.
Mailigen Pricing: A free 30-Day trial and starting at $10/month for up to 500 contacts. It then increases to $25/month if you wish to increase your subscription list between 500 and 2,500.
GraphicMail specializes and combines the three most powerful marketing techniques: email, social sharing, and mobile marketing in a single campaign. It grants the luxury of every marketing tool you need and bringing it all into one application.
Their mission is to help you grow and cultivate further contacts in your database as well as convert clicks into point of sales.
GraphicMail Pricing: starts at 2,000 contacts for a price of $25/month and 1 daily number of sends.
Campaigner provides its customers email automation in efforts to increase ROI. Its capabilities help convert email campaigns to actual point of sale transactions.
This software program however, is intended for the professional marketer whose specialty lies in creating effective and successful email campaigns. Its tools also consist of: list segmentation and reporting, effective autoresponders and drip marketing, and industry-leading A/B Split Testing.
Campaigner Pricing: For up to 1,000 contacts, it is $19.95/month and for up to 3,500 contacts it is $29.95/month. There are no contracts and you may cancel at any time.
Mad Mimi understands the stress that can occur behind the dozens of integrating features email marketing has to offer. The amount of options can be overwhelming, but Mad Mimi’s objective is to stay app centralized only on emails and leaving the rest of the features you don’t need to be turned off.
Mad Mimi’s interface is user friendly and geared towards providing assessments you need in order to evaluate reports that will show stats. You’ll also be able to see a screenshot of the email to show you how it appeared. Mad Mimi also provides simple-to-use content blocks, themes, and color schemes that will look good on any mobile device. Also simple is Mad Mimi’s on/off switch to choose which contacts will receive emails.
Mad Mimi Pricing: basic level includes $10/month for 500 contacts and unlimited emails and their best valued plan for $42/month for 10,000 contacts and unlimited emails.
So it goes to show that there are several options to choose from, but there are always reasons why you and your business are more suited for one email marketing platform over another. Be sure to conduct the research necessary when it comes to deciding which platform and its features matches your needs most.
You have nothing to lose and a lot to gain by contacting NOVA. We’d love to chat with you and get a little bit of info about your business. Complete our online consultation request form and tell us what you have in mind. We’ll be in touch with you shortly to discuss ways we can possibly work with you and assist you in growing your business in Northern Virginia.
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