Timing is everything and that especially goes for various marketing efforts. Marketing is about striking while the iron is hot and taking advantage of golden opportunities. In order to access these gateways however, you’ll have to be consistently active and engaging on your social media outlets.
By becoming socially active, you’re expanding not only on your social media presence, but a platform that your audience can engage on. Such elements that are important to share via social media can be seen as some of the following:
Useful, alluring, and interesting content created by your business
Re-posting already shared and well-liked content by others
Providing thanks, praise, and input by responding to others’ comments and posts
Share Small Business Content
The most favored pages by Google and viewers are the pages that have taken the time to be created with original content. These pages are well ranked organically and generate further traffic to the site. Audiences who are reeled in by these business pages are intrigued by the information presented. This information can come in the form of a blog or news/event updates.
By maintaining a blog, it gives incentive to further curate content for your social media accounts as well as newsletters. However, whether or not you keep up a blog, it behooves your business’ online reputation to do the following:
Create content that facilitates your social media agenda
If your intent is to garner recognition and brand awareness, share quality content that receives a good amount of shares. This gives your business credibility as a valuable resource to others. Be sure to share links to pertinent information that will lend usefulness to various users. This establishes trust between your business and online visitors.
If you want to strengthen a connection with your audience, create and share questionnaires, surveys, and quizzes. Prompting contests that require input are also a good launching pad of creating engagement. For example, Facebook provides surveys, questions, and polls in order gain insight of their targeted demographic. Twitter Q&As and chats via @ChatSchedule.
Create incentives for audience viewership by offering free samples, downloadable PDFs, or other relevant pieces of information that can be put to good use. Provide these rewards by linking to a landing page on your website that can also greet new visitors. Use welcome mats and the occasional newsletter subscription inquiry in order to cultivate a mailing list.
Be consistent with content output as those who are subscribed to your newsletters or customers of your business will depend on your reputation of information.
Post on time and on schedule. This doesn’t mean to inundate your likers or subscribers’ newsfeeds, but posting relevant information at a time they’re most likely to see it is encouraged! Times in which it’s most likely that someone will see posts have been categorized in the following:
Devoting to a schedule of expected posts can help secure and increase your business’ visibility.
If time isn’t on your side or you don’t have a designated social media guru to run the show, you can always curate content in advance and automate when you want it to be posted. Plugins and tools such as Jetpack and Hootsuite.
Become a Valuable Source!
When you share content from others, you reap the benefits! You become a reliable intermediary that others can count on for useful information.
Benefits of Sharing Small Business Content:
Attract those who invest in the content that you are taking the time to share.
Potential for new demographics to learn about your product/services via the content you shared.
Inviting new clientele into your network.
In order to stay ahead of the ever growing social media curve, always do your homework! Stay updated on current events and your eyes peeled for popular blog topics. When you research for posts to share, invest in why you’re sharing it such as writing a caption, “Economy on a steady rise” so your audience will be more prone to as well.
Lastly, be vigilant of any comments users may make and try to keep your responses within a 24 hour timeframe. This shows you appreciate those who’ve taken the time to give an opinion and perhaps may give you an outlet to provide them with more information. This can also help you be on the lookout for any mentions of your business and thus strengthening your connections by just the click of a retweet or repost.
You have nothing to lose and a lot to gain by contacting NOVA. We’d love to chat with you and get a little bit of info about your business. Complete our online consultation request form and tell us what you have in mind. We’ll be in touch with you shortly to discuss ways we can possibly work with you and assist you in growing your business in Northern Virginia.
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We've been a client of NOVA Advertising, LLC for the past 18 months. Any business, regardless of industry, that needs website design, SEO, and/or digital marketing services, should absolutely partner with NOVA Advertising. Fred and his team have done an outstanding job of improving our search engine placement results and managing our digital advertising on various platforms. Because of the work done by NOVA Advertising, our business has experienced healthy revenue growth. Their team is professional, responsive, and client-centric. You couldn't ask for a better partner for digital marketing.
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Could not ask for a better company to manage all my advertising and website needs. They do it all! They have worked closely with us even during these tough covid times. Very quick and response on all questions. They have your interest in mind always. I cannot leave out how kind and welcoming they all have always been. Continued success to Nova Advertising a company with integrity!
Working with Fred and NOVA Advertising was seamless. They really know what they’re doing with SEO and I’m always getting compliments on my website. They excel with medical, dental and the health & wellness industries, but their portfolio is vast!
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Fred and his team have been doing great job with their website design, SEO, and advertising for the company. They are very professional, responsive and they have amazing work ethic. Their customer service is the most remarkable part of working with them. 5 star is not enough to explain how good they are. Thank you Fred and safa for great follow ups and hard work!I highly recommand them specially if you are franchise and larger corporation.
NOVA Advertising has helped many of my friends increase their business through the improvement and/or building of their websites and enhancing their SEO. His websites are always fresh and innovative and the statistical increase in the business they create is seemingly unparalleled.
NOVA Advertising developed by business website over 6 years ago, and with their guidance and education regarding SEO my business was on top of search pages within a few short months. I have recently relocated my business to a different state, and am already climbing the ranks! Not being the most tech-savvy person, it has been a joy to work with the team at NOVA Advertising who are always patient with my multitude of questions.
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NOVA Advertising has a group of innovative, creative and skilled individuals who are committed to providing excellent website design and search optimization. They know how to design websites that are functional, clean and optimize for your customers to find you online. NOVA Advertising have a simple process to take your vision and transfer it to your website. Even if you have a website you are happy with, they can help you drive more traffic to increase your visitors. Over the past two years the company's growth is a clear sign they are providing quality service to their customers. P.S. It might sound like I work for them, I don't, I just know their value.
I have known Sean for about 5 years now and I find him to be very helpful, knowledgeable and professional. He is very willing to sit down and educate current and potential clients about the best way to acquire business thru social media. I know multiple clients that are using the services of NOVA Advertising and they have provided positive feedback on their increase in business due to his work. I know that he continues to work with his current clients to tweak methods in order to obtain the best response for them. I highly recommend Sean and NOVA Advertising.
I've known Sean Geramian professionally for about 5 years. His knowledge of marketing and advertising can be trusted. He is honest and works for his clients' best interests and he seems to be always looking for new and creative ways to help all sizes of businesses. Any company thinking of using him, or others at NOVA Advertising, can rest assured their company's needs will come first.
Great to have NOVA Advertising working with me to support my website. They did a wonderful job in designing it and are always available if I need any changes made to it. Thanks Sean Geramian and your entire crew for your help.
We been using Nova Adverting for three years and they have helped our business grow allowing us to use them more. We have added Blogging and new tabs to our website meaning more we can do for our clients. Thank you so much for all the hard work you do!
We work with Sean in regards to our company website. He and his staff are wonderful! They are always so quick to respond and adjust to our needs. He wants what is best for our company and it shows. Why go anywhere!!
I just started my own small consulting business and was having a hard time finding someone to help me with my webpage. I finally saw an internet listing for Nova Advertising and contacted them for help. Two weeks later I had a website that I am extremely pleased with.I can't say enough good things about working with Fred and Nova Advertising. Not only did they design my website for me, but they patiently explained how they were going to do after I told them what I thought I needed. In addition, Fred was also able to provide me with additional information that I needed to get my company going on the web.I would recommend this company for anyone looking for web design and related help like I was.
I used a large company for my internet advertisement services in the past. I was extremely unhappy with their services. Essentially I spent a fortune for no return. Subsequently, I turned to Nova Advertising. Now, I receive quite a few calls in addition to my referrals from prior cases. I also receive fantastic customer services.Ie. When I decide to change my focus with advertisement, the company always does so quickly with a smile on their face. They are always busy, but seem to make the time to accomplish my goals. I can trust them. And that is something. Thank you Fred and the rest of the group.