Anyone who is familiar with the online marketing world is well aware of the bases that need SEO coverage. There are several things that already require quite a bit of attention when you’re managing online reputations such as: keeping up with rankings, tracking traffic, and breaking down Google Analytics. However, in order to make your SEO efforts that much less of a whirlwind and more rewarding, try implementing these tricks to the digital trade.
Social Media Presence
Chances are you’ve already created a Facebook and/or Twitter page, but this is just the tip of the iceberg! In order to establish a genuine social media presence, you must make yourself known to your audience. If you want to cultivate followers, be sure to engage and make efforts to interact with them.
People tend to be receptive to those who take initiative to start a conversation or who ask others to join in and share their opinions. Consistency is also key in order to maintain your audience’s attention such as posting content weekly or daily. There are even sites out there that will manage your social media posting for you! Social media integrations such as WordPress’ Jetpack and Hootsuite are great tools to use when it comes to managing social media accounts.
When it comes to cost efficiency, organic content is where it’s at! It helps boost traffic and gives Google a merit to reward your site. By also writing engaging content, particularly with blogs, people will share it and spread the word!
People are typically visual learners so when they see things like infographics or videos, their attention is usually captivated. By implementing these visualizations and illustrations across your site, you can also include them on your social media pages.
Ratings and Word of Mouth
People will most often rely on friend and family opinions when it comes to choosing services they want to invest money in. Once you’ve cultivated some close clientele, ask if they would be willing to recommend your services on either their own personal social networks or if they would leave you a review/rating on your site.
Another way to escalate this process is if you give some sort of reward or incentive to those who refer your services. Such incentives can include a 10% off the client’s next visit or a complimentary service to a certain amount of money spent.
Another creative way to help spread the word of your services is to blog outreach. This entails sending any writing samples to prospective guest blogging sites so they may post your articles. Usually bloggers welcome new content and information to be published onto their site. Typically, bloggers will also negotiate on giving backlinks which will generate and drive traffic to your site.
Other ways you can attempt to have bloggers help you generate traffic is if you send them product samples. Anyone can appreciate receiving free product samples and reviewing it on their blog. With this, it can perpetuate word of mouth and sales. Moreover with a product sampling campaign, it can influence tens, hundreds, even thousands of prospective customers to purchase your services!
Create a Facebook Ad
Facebook has become more business influential and savvy over the years. It has gotten to become another vessel to generate business and sales. Facebook advertisements also allow you to filter the audience demographic you want to reach out to. With Facebook’s advertising platform, it allows you to get audience specific for its target outreach.
Other strategies Facebook implements is running ads on your competitor’s Facebook page and targeting pages your customers read, celebrities they like, and so on.
You have nothing to lose and a lot to gain by contacting NOVA. We’d love to chat with you and get a little bit of info about your business. Complete our online consultation request form and tell us what you have in mind. We’ll be in touch with you shortly to discuss ways we can possibly work with you and assist you in growing your business in Northern Virginia.
Nova Advertising has done our website's services for the past seven years.We have always experienced prompt professional service.Their work will exceed your expectations.Their price is very reasonable.We highly recommend them to everyone.
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Our company has used Nova Advertising team for close to 4 years now and they have helped us to grow our company extremely. The level of service and personal attention we have received has been excellent. I consider Nova Advertising team as part of my Accounting Firm. I could not give them a higher recommendation.
Absolutely love this company! Been working with Nova Advertising for over 10 years and can’t speak highly enough about these guys. Amazing work, Customer service and price which is hard to come by. Highly recommend!!
We had an excellent experience with the Nova Advertising team! They re-designed our Chiropractic clinic website from the ground up and had patience throughout the process. We had them change the homepage design several times and they completed revisions until we were fully satisfied. They are skilled, accurate, fast communicative and very professional. We highly recommend them.
We've been a client of NOVA Advertising, LLC for the past 18 months. Any business, regardless of industry, that needs website design, SEO, and/or digital marketing services, should absolutely partner with NOVA Advertising. Fred and his team have done an outstanding job of improving our search engine placement results and managing our digital advertising on various platforms. Because of the work done by NOVA Advertising, our business has experienced healthy revenue growth. Their team is professional, responsive, and client-centric. You couldn't ask for a better partner for digital marketing.
We have been working with NOVA for just over two years and have found the experience to be very rewarding. Our new site has been well received with visits and lead conversions way up! We are consistently on the top of the first page in most searches and the monthly reporting provides meaningful data we can use to manage our site. The entire team at NOVA goes out of their way to make the customer experience seamless and fun. More importantly they get the results we expect improving every month since the site was launched.
Could not ask for a better company to manage all my advertising and website needs. They do it all! They have worked closely with us even during these tough covid times. Very quick and response on all questions. They have your interest in mind always. I cannot leave out how kind and welcoming they all have always been. Continued success to Nova Advertising a company with integrity!
Working with Fred and NOVA Advertising was seamless. They really know what they’re doing with SEO and I’m always getting compliments on my website. They excel with medical, dental and the health & wellness industries, but their portfolio is vast!
Fred and his team at Nova Advertising have been amazing. They created custom websites for my school clients. We are now able to offer online spiritwear ordering for all our of school clients. The websites are beautiful and easy to use for the parents. I can't wait to create more sites for new schools.
Fred and his team have been doing great job with their website design, SEO, and advertising for the company. They are very professional, responsive and they have amazing work ethic. Their customer service is the most remarkable part of working with them. 5 star is not enough to explain how good they are. Thank you Fred and safa for great follow ups and hard work!I highly recommand them specially if you are franchise and larger corporation.
NOVA Advertising has helped many of my friends increase their business through the improvement and/or building of their websites and enhancing their SEO. His websites are always fresh and innovative and the statistical increase in the business they create is seemingly unparalleled.
NOVA Advertising developed by business website over 6 years ago, and with their guidance and education regarding SEO my business was on top of search pages within a few short months. I have recently relocated my business to a different state, and am already climbing the ranks! Not being the most tech-savvy person, it has been a joy to work with the team at NOVA Advertising who are always patient with my multitude of questions.
NOVA Advertising helped us to design our company logo as well as our website, and we couldn't be happier with the results! They were able to capture the essence of our business and translate it in a simple, elegant and beautiful concept. They are a team of capable, talented people, that truly cares about delivering a good job. Would definitely recommend!
NOVA Advertising has a group of innovative, creative and skilled individuals who are committed to providing excellent website design and search optimization. They know how to design websites that are functional, clean and optimize for your customers to find you online. NOVA Advertising have a simple process to take your vision and transfer it to your website. Even if you have a website you are happy with, they can help you drive more traffic to increase your visitors. Over the past two years the company's growth is a clear sign they are providing quality service to their customers. P.S. It might sound like I work for them, I don't, I just know their value.
I have known Sean for about 5 years now and I find him to be very helpful, knowledgeable and professional. He is very willing to sit down and educate current and potential clients about the best way to acquire business thru social media. I know multiple clients that are using the services of NOVA Advertising and they have provided positive feedback on their increase in business due to his work. I know that he continues to work with his current clients to tweak methods in order to obtain the best response for them. I highly recommend Sean and NOVA Advertising.
I've known Sean Geramian professionally for about 5 years. His knowledge of marketing and advertising can be trusted. He is honest and works for his clients' best interests and he seems to be always looking for new and creative ways to help all sizes of businesses. Any company thinking of using him, or others at NOVA Advertising, can rest assured their company's needs will come first.
Great to have NOVA Advertising working with me to support my website. They did a wonderful job in designing it and are always available if I need any changes made to it. Thanks Sean Geramian and your entire crew for your help.
We been using Nova Adverting for three years and they have helped our business grow allowing us to use them more. We have added Blogging and new tabs to our website meaning more we can do for our clients. Thank you so much for all the hard work you do!
We work with Sean in regards to our company website. He and his staff are wonderful! They are always so quick to respond and adjust to our needs. He wants what is best for our company and it shows. Why go anywhere!!
I just started my own small consulting business and was having a hard time finding someone to help me with my webpage. I finally saw an internet listing for Nova Advertising and contacted them for help. Two weeks later I had a website that I am extremely pleased with.I can't say enough good things about working with Fred and Nova Advertising. Not only did they design my website for me, but they patiently explained how they were going to do after I told them what I thought I needed. In addition, Fred was also able to provide me with additional information that I needed to get my company going on the web.I would recommend this company for anyone looking for web design and related help like I was.
I used a large company for my internet advertisement services in the past. I was extremely unhappy with their services. Essentially I spent a fortune for no return. Subsequently, I turned to Nova Advertising. Now, I receive quite a few calls in addition to my referrals from prior cases. I also receive fantastic customer services.Ie. When I decide to change my focus with advertisement, the company always does so quickly with a smile on their face. They are always busy, but seem to make the time to accomplish my goals. I can trust them. And that is something. Thank you Fred and the rest of the group.