Why We Build on Avada: 10 Custom Websites That Prove Its Power and Flexibility

At NOVA Advertising, we’ve designed and developed hundreds of websites for businesses across different industries over the years. One of the tools we consistently rely on is the Avada WordPress theme. However, we don’t simply install a template and consider our work complete — we customize Avada to build powerful, unique, and high-performing websites tailored to each client’s specific goals and needs.

What makes Avada our preferred framework? It offers unparalleled flexibility, granular design control, built-in performance optimization options, and the ability to scale with our clients’ businesses. Whether we’re building a simple local business site or a complex multi-location enterprise platform, Avada provides the foundation we need to deliver exceptional results.

1. Why We Use Avada (Beyond the Basics)

When clients come to NOVA Advertising, they’re often looking for something that stands out from the crowd. They don’t want a cookie-cutter website that looks like everyone else’s. That’s where Avada truly shines.

Avada isn’t just a “theme” in the traditional WordPress sense — it’s a comprehensive framework that gives us the power to build virtually anything our clients need. With its robust Fusion Builder, we can create custom layouts from scratch or modify existing ones to match exact brand specifications.

What makes Avada particularly valuable for our business clients:

• Unmatched customization options: The Fusion Builder allows us to create custom elements and layouts without touching code, though we often extend functionality with custom CSS and PHP when needed.
• SEO-friendly architecture: Avada’s clean code and optimized structure provide an excellent foundation for search engine optimization, which is critical for our clients’ digital marketing strategies.
• Responsive design control: We can fine-tune how websites appear on every device size, ensuring a perfect experience whether visitors are on phones, tablets, or desktops.
• Performance optimization tools: Avada’s built-in performance features allow us to create fast-loading sites that convert better and rank higher in search results.
• WooCommerce integration: For e-commerce clients, Avada’s seamless WooCommerce compatibility lets us build beautiful online stores with custom product displays.
• Scalability: Whether it’s a small local business or a multi-location enterprise, Avada scales beautifully to accommodate growth.

Now, let’s look at how we’ve put these capabilities to work for real businesses across different industries.

2. 10 Custom Websites That Showcase Avada’s Power

2.1. DASG – Accounting Firm

DASG came to us with an outdated website that wasn’t generating leads and failed to convey their professional expertise. Their previous site had generic messaging (“Deep Accounting Expertise. Unmatched Business Results.”) that lacked specific positioning, a dark outdated aesthetic that didn’t communicate trust, and poor conversion strategy with limited engagement points.

Using Avada, we created a streamlined, professional design with refined messaging (“Tailored financial solutions, limitless possibilities”), a modern professional visual design with bright clean aesthetic, and detailed service blocks for Advisory & Strategic, Forensic & Litigation Support, and Tax Services. The results were impressive: 120% increase in organic traffic, 78.4% more new leads and inquiries, and a 12.8% drop in bounce rate.

As their Managing Partner shared: “We now have a website that truly reflects our brand and values. The strategy behind the layout, copy, and flow has been a major step forward for our marketing—and for converting better leads.”

2.2. Innovative Renal Care – Healthcare

Innovative Renal Care (IRC) is one of the nation’s leading providers of kidney care and dialysis services, with a network spanning over 250 clinics. They presented a unique challenge: their previous website was difficult to navigate, unclear for key audiences, and lacked modern design or local SEO structure.

We leveraged Avada’s multisite capabilities to create a unified brand experience with specialized content for patients and healthcare professionals. Our comprehensive digital redesign included a clean, professional UI with strong visual accessibility, clear audience separation with intuitive pathways for patients and professionals, over 250 custom clinic pages for local SEO, and a custom WordPress location finder plugin built from the ground up.

The transformation delivered remarkable results: 230% increase in organic sessions, 68% more clinic page views, a 32.4% drop in bounce rate (from 63% to 42.6%), and a 500% increase in location finder interactions. This sophisticated implementation demonstrates Avada’s flexibility for complex organizational needs with multiple locations.

2.3. FloodTech USA – Flood Protection

FloodTech USA needed a website that could clearly explain their technical flood protection solutions to homeowners and businesses. We customized Avada to create interactive before/after demonstrations of their flood protection systems and implemented custom animations to illustrate how their technology works.

The result is an educational yet conversion-focused website that has helped increase their consultation requests by 65%. The site effectively bridges the gap between technical specifications and practical benefits, making complex solutions accessible to homeowners and businesses alike.

2.4. Quotient Health – Healthcare Technology

Quotient Health required a modern, tech-forward website that would position them as innovators in healthcare technology. We used Avada’s advanced layout options to create a dynamic, scrolling experience with animated statistics and interactive case studies.

The custom dashboard previews we built give potential clients a glimpse of their software capabilities. This sophisticated implementation has helped them secure meetings with several major healthcare systems and position themselves as true innovators in their field.

2.5. Washingtonian Plastic Surgery – Medical

Washingtonian Plastic Surgery needed a website that balanced medical professionalism with aesthetic appeal. Their previous site wasn’t mobile-friendly and lacked the visual sophistication their high-end clientele expected.

We customized Avada to create elegant before/after galleries, procedure-specific pages with custom animations explaining treatments, and a secure patient portal. The new site has increased consultation bookings by 35% and significantly improved mobile engagement, with mobile users now accounting for over 60% of all appointment requests.

2.6. Premium Lawn & Landscape – Home Services

Premium Lawn & Landscape came to us with conversion challenges – their old site wasn’t generating enough service requests. We used Avada to create a bold, visually-driven design showcasing their work through custom project galleries.

We implemented a multi-step quote request system that increased form completion rates by 50%. The mobile-optimized design ensures customers can easily request services while on the go, resulting in a 70% increase in mobile conversions. The site now serves as both a portfolio and a lead generation tool, driving significant business growth.

2.7. Allergy Partners Shop – E-commerce

Allergy Partners Shop needed an e-commerce solution that could handle their specialized medical products while providing an intuitive shopping experience. Using Avada’s WooCommerce integration, we built a custom shop with specialized product filtering, detailed product information displays, and a streamlined checkout process.

The result is a professional e-commerce platform that has increased their average order value by 25% and reduced cart abandonment. The site successfully balances medical professionalism with e-commerce functionality, creating a trusted online shopping experience for patients with specific allergy needs.

2.8. Burger Shack – Restaurant

The Burger Shack required a website that would make visitors hungry and drive online orders. Their previous site wasn’t mobile-friendly – a critical issue since over 70% of their traffic comes from phones.

We customized Avada to create a mouthwatering visual experience with custom food galleries, an interactive menu system, and seamless online ordering integration. The new site has increased online orders by 85% and significantly improved their local search visibility, with the restaurant now appearing in the top 3 results for “best burgers” in their area.

2.9. Wise Law – Legal Services

Wise Law needed a website that would build trust and generate consultation requests for their practice. Their previous site looked outdated and failed to effectively communicate their expertise.

Using Avada, we created a sophisticated, professional design with custom attorney profiles, practice area pages with interactive case result displays, and a secure client portal. The new site has increased consultation requests by 45% and significantly improved their bounce rate, with visitors now spending an average of 3.5 minutes exploring the site before contacting the firm.

2.10. Renova Smiles – Multi-Location Dental Practice

Renova Smiles faced the challenge of managing six different location pages while maintaining brand consistency. Their previous site made it difficult for patients to find location-specific information.

We leveraged Avada’s flexibility to create a custom location system with unique pages for each office, integrated with a centralized appointment booking system. The site features custom treatment animations and before/after galleries. Since launch, they’ve seen a 60% increase in new patient appointments across all locations, with improved local search visibility for each individual office.

3. Key Takeaways from These Projects

After building and optimizing these diverse websites with Avada, several important patterns have emerged:

Industry Versatility

From healthcare to restaurants to legal services, Avada provides the flexibility to create industry-appropriate designs that meet specific business needs. We’re never constrained by the theme – instead, it gives us a powerful foundation to build exactly what each client needs.

Scalability for Businesses of All Sizes

Whether it’s a single-location restaurant like Burger Shack or a multi-location healthcare provider like Innovative Renal Care with 250+ clinics, Avada scales beautifully. The framework handles everything from simple brochure sites to complex multisite installations with equal efficiency.

Results-Driven Design

Beyond aesthetics, these projects demonstrate how a well-implemented Avada site drives business results. The theme’s performance optimization features, conversion-focused layout options, and SEO-friendly architecture contribute directly to improved metrics – more leads, higher conversion rates, and better user engagement.

Custom Functionality Without Compromise

For each of these clients, we implemented specialized features tailored to their unique needs – from interactive treatment animations for medical practices to custom product displays for e-commerce. Avada’s extensibility means we’re never limited in what we can create.

4. The Power of Customization

At NOVA Advertising, we’ve seen firsthand how a well-built website can transform a business. Avada gives us the creative freedom to design unique websites that aren’t just beautiful, but also deliver real results. The framework’s combination of flexibility, performance, and user-friendly tools allows us to focus on what matters most – creating digital experiences that help our clients grow.

If you’re considering a new website or redesign, let’s talk. Our team would be happy to walk you through how we can build a custom site that supports your business goals. Visit our contact page to start the conversation.