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SEO

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Frequently Asked Questions

You won’t find a digital marketing agency more transparent and honest than NOVA Advertising.

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What is SEO?
Search engine optimization or SEO, is the process of improving your website’s organic rankings in search engine results such as Google and Bing, and driving traffic from free, organic, editorial, or natural search results in search engines.The higher the site is listed when local users are searching for your products or services, the more people will see it.
How much does SEO cost?
At Nova Advertising, the cost of SEO services can vary depending on the scope of the project and the specific needs of the client. We offer customized SEO solutions based on your business goals and budget. Our team will work with you to create a tailored SEO strategy that meets your unique needs and delivers results. Typically, our SEO services cost between $500 to $1800 per month. Contact us today to discuss your SEO needs and receive a personalized quote.
Do I need to hire an SEO company?
At NOVA Advertising we handle the everyday tasks of improving and monitoring your online presence so our clients can focus on other aspects of their business. Most successful business owners simply don’t have the time or resources to comb through pages upon pages of analytics, ranking reports, and many other factors we monitor and continuously improve for our SEO campaigns. So they hire our team to do it professionally with measurable results.
How long does it take to get results?
The short answer is between 6-12 months. The longer and more accurate answer has to do with all the various factors that go into your SEO strategy and also how long your current site has been up for and its domain authority. For low competition keywords or locations that are not as competitive, you can start to see results within 3-6 months. However, with more competition keywords and areas or industries that are super competitive, it can take much longer, sometimes up to 2 years, to see strong results and good rankings. With the ever changing search engine algorithms and increasing competition the SEO strategy needs to continuously be monitored and maintained to stay ahead of the competition and on the first page.
What is the SEO process?

Our search engine optimization process includes six steps:

  • Research: Competitor Analysis, Keyword Research, Website UX Analysis, On-Site & Technical SEO Factors
  • Optimize: Content & Metadata, Geo Specific Targeting, Improve Usability, Update Site Architecture
  • Content: Creation of optimized content for various services, products, geo-locations, blogs, etc.
  • Keywords: Competitor Keyword Analysis, Keyword Mapping Report, Advanced Rank Tracking
  • Earned media & links: Earned media & off-page optimization are important for getting your website in front of your target audience. These services include:
  • Content Promotion, Relevant Mentions From Blogs/PR, and Social Media Campaigns
  • Tracking/Reporting: We measure and track every step of the process to ensure that not only you’re getting rankings but also they’re leading to qualified traffic and conversions.
How does NOVA track SEO success?
We track all the data through our state of the art all-in-one SEO dashboard, which we provide access to our clients. There are several KPIs that we track to ensure success of the campaigns. They include, live keyword rank tracking, website traffic, and conversion tracking.

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You have nothing to lose and a lot to gain by contacting NOVA. We’d love to chat with you and get a little bit of info about your business. Complete our online consultation request form and tell us what you have in mind. We’ll be in touch with you shortly to discuss ways we can possibly work with you and assist you in growing your business in Northern Virginia.

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