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Local SEO2025-07-23T13:22:05+00:00

Get Found by Local Customers — Dominate Maps & Local Search

We help local service-based businesses rank in their target areas, attract nearby customers, and turn local searches into real leads—using proven, ethical, and scalable local SEO strategies.

5-star agency ratings for NOVA Advertising on Google, UpCity, and GoodFirms
Business owners reviewing their local SEO rankings for roofing keywords in Fairfax, Virginia
Smiling business owner reviewing new website performance metrics on laptop after redesign

Why Choose NOVA Advertising for Local SEO?

We’re not just another SEO agency—we specialize in helping local businesses rise to the top of Google Maps and location-based search results.

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A Smarter Digital Strategy for DASG — And Results That Prove It

When DASG — a leading Tax & Business Management Group — needed more than just a website facelift, they turned to NOVA Advertising for a performance-driven digital transformation. The result? A powerful, purpose-built platform that doesn’t just look good — it drives growth.

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Homepage of DASG featured in Nova Advertising’s web design and SEO portfolio, showcasing a professional financial services website for tax planning, accounting, and advisory solutions.

Custom Website Design Solutions for Your Industry

From high-converting dental websites to sleek platforms for home service providers, our design team specializes in creating websites that work for your business model, audience, and growth goals. Whether you’re a solo practitioner or a national franchise, we design with your industry in mind—so your brand stands out, loads fast, and generates results.

  • Dental & Medical Practices

With the care & expertise of our account managers and state of the art technology, we align our strategies to achieve our clients’ business goals.

Dentist performing a dental procedure – digital marketing solutions for dental practices by NOVA Advertising.
  • Home Services

From contractors to HVAC and plumbing pros, we create responsive websites that turn local searches into booked jobs and inbound calls.

Home services professional with tablet – tailored marketing strategies for contractors and home service providers by NOVA Advertising.
  • Law Firms

Our legal website designs build trust, showcase expertise, and make it easy for clients to contact you—optimized for SEO and ADA compliance.

Lady Justice statue with legal professional in background – law firm marketing expertise from NOVA Advertising.
  • E-Commerce & Product Brands

Whether you’re launching a new e-commerce site or replatforming, we create conversion-optimized storefronts on WooCommerce, Magento, or Shopify—designed to scale with your brand and deliver measurable growth.

Entrepreneur packaging online orders – performance marketing for e-commerce businesses by NOVA Advertising.
  • Healthcare Providers

From private practices to specialty clinics, we develop intuitive websites that inform patients, improve communication, and streamline appointment requests.

Smiling doctor with stethoscope – patient acquisition and branding strategies for healthcare providers by NOVA Advertising.
  • Franchise & Multi-Location Brands

We build scalable website systems with location-based SEO, branded templates, and centralized management to help you grow with confidence.

Franchise owner holding tablet – scalable marketing for franchises powered by NOVA Advertising.

Why Local SEO Matters

It’s Not Just Rankings—It’s Revenue Growth You Can Measure

How We Help You Rank Locally Step by Step

At NOVA Advertising, we follow a proven, repeatable process designed to help local businesses dominate search results in their geographic area. Here’s how we make it happen:

Our Recent Website Design Projects

Real Clients. Real Results. Custom Designs That Convert.

No matter your industry—dental, legal, home services, or healthcare—we build high-performing websites that are fast, beautiful, and built to drive leads. See how we’ve helped businesses like yours stand out online with fully custom website solutions.

What is Included in our Local SEO Services

Our Local SEO strategies are built to help your business rank higher in Google Maps, local packs, and geo-targeted searches. Here’s what you can expect:

What Customers
are Saying!

Discover why businesses across industries trust NOVA Advertising. Our clients consistently see improved lead generation, better engagement, and measurable growth through our digital marketing services. With real testimonials from satisfied clients—ranging from corporate brands to local entrepreneurs—you can see firsthand how our expert team delivers outstanding results and long-term partnerships.

Ivy Horan from MGI Corporate Gifts smiling confidently in a white dress

I recently worked with NOVA Advertising, and I highly recommend them. I am a solo entrepreneur and needed help consistently posting blogs to LinkedIn. They made the process very easy and helped bring attention to my company. Thank you, Fred!!

Ivy Horan
MGI Corporate Gifts​®
Meaghan Maillet of Connective Touch smiling outdoors with a natural background

NOVA Advertising developed my business website over 6 years ago, and with their guidance and education regarding SEO my business was on top of search pages within a few short months. I have recently relocated my business to a different state, and am already climbing the ranks! Not being the most tech-savvy person, it has been a joy to work with the team at NOVA Advertising who are always patient with my multitude of questions.

Meaghan Maillet
Connective Touch
Babak Garakani from KMA Accounting and Tax Services in a professional suit

Very Professional and responsive. Certainly, recommend their services to others.

Babak Garakani
KMA Accounting and Tax Services

Local SEO Strategy & Targeting

Custom local SEO starts with understanding your geographic service areas and ideal customer profiles.
We research location-specific keywords, assess the competitive landscape in your city or region,
and build a data-driven strategy that prioritizes visibility in Google Maps and localized search results.
Our goal is to get you in front of the right people at the right time—when they’re ready to act.

Custom website design concept on desktop screen for service-based business
Mobile-friendly WordPress website shown on smartphone screen

On-Page Optimization & Local Content

We optimize every element of your website with local intent in mind—from page titles and headers
to service area landing pages and schema markup. Our team crafts unique, city-targeted content that
speaks to your audience and search engines alike. This helps you show up for “near me” searches
and builds authority in your niche and region.

Ongoing Local SEO & Map Pack Performance

Ranking locally isn’t a one-time job—it’s an ongoing effort. We monitor your local keyword performance,
track visibility in Google’s Local Pack, and refine your strategy monthly. With continual updates to your
Google Business Profile, reviews, citations, and backlink portfolio, we help you dominate local search
and stay ahead of nearby competitors.

Web development team monitoring site performance and managing updates

Local SEO Services

Can’t Find Your Answer Here?
We Can Help Out!

How does Google determine local search rankings?2025-07-21T16:09:11+00:00

Google uses three primary factors: relevance, distance, and prominence. That means how well your business matches the search query, how close you are to the searcher, and how credible your online presence is (reviews, backlinks, directory listings, etc.).

Do I need a physical storefront to benefit from local SEO?2025-07-21T16:09:37+00:00

Not always. Service-area businesses (like roofers, cleaning companies, or consultants) can still rank locally using a properly configured Google Business Profile without displaying an address.

Can you manage my Google Business Profile for me?2025-07-21T16:10:30+00:00

Yes. We fully optimize and manage your Google Business Profile—including categories, services, posts, photos, Q&A, and ongoing updates—to maximize engagement and local rankings.

Will local SEO help me get more phone calls and reviews?2025-07-21T16:10:51+00:00

Absolutely. A strong local presence not only improves visibility in maps and organic listings but also drives more clicks, calls, and review activity through optimized profiles and local conversion tactics.

Do you optimize for multiple locations?2025-07-21T16:11:15+00:00

Yes. If you have more than one location or serve multiple service areas, we create separate optimized landing pages, citations, and Google profiles to help each rank in its target region.

What is Local SEO and how is it different from traditional SEO?2025-07-23T13:06:10+00:00

Local SEO focuses on optimizing your business’s online presence to attract more traffic from location-based searches, like “dentist near me” or “plumber in Fairfax.” It includes tactics like Google Business Profile optimization, local citations, and location-specific content—whereas traditional SEO aims for broader or national keyword visibility.

Who can benefit most from Local SEO?2025-07-23T13:06:54+00:00

Any business with a physical location or that serves specific geographic areas—such as dental offices, law firms, HVAC companies, restaurants, and home services—can benefit immensely from Local SEO. If you rely on nearby customers, Local SEO is essential.

How long does it take to see results from Local SEO?2025-07-23T13:07:16+00:00

While some improvements (like Google Business Profile enhancements) can have a quick impact, most local SEO campaigns take 3–6 months to show measurable ranking, traffic, and lead improvements. It depends on your competition, starting point, and how aggressively you optimize.

What’s included in your Local SEO services?2025-07-23T13:08:26+00:00

Our Local SEO services typically include keyword research, Google Business Profile optimization, citation building, location-targeted content creation, review generation strategy, local link building, and performance tracking.

Can you help me rank in multiple cities or locations?2025-07-23T13:08:49+00:00

Yes. We specialize in multi-location SEO strategies that create unique pages for each city or service area you serve. This helps you rank in Google’s local results for multiple locations without duplicate content issues.

What’s the difference between Google Business Profile and my website SEO?2025-07-23T13:09:38+00:00

Your Google Business Profile is a listing that appears in Google Maps and local packs, while your website SEO affects your organic rankings. Both are essential. We optimize both in tandem to maximize your visibility in local search results.

Ready to Dominate Local Search?

Let’s turn your local visibility into real leads and paying customers.

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