Client: Premium Lawn & Landscape
Services Provided: Full Website Redesign, UX Strategy, Conversion Funnel Development
Platform: WordPress
Agency: NOVA Advertising
Premium Lawn & Landscape — From Outdated Online Presence to Performance-Driven Platform
🔍 Overview
Premium Lawn & Landscape has been proudly serving Northern Virginia and the Metro area since 1996. Known for their exceptional customer service and wide range of landscaping and hardscaping offerings, they came to NOVA Advertising with one major challenge: their website looked professional — but it wasn’t converting.
Despite strong word-of-mouth and a loyal customer base, the site wasn’t generating consistent service requests. NOVA Advertising stepped in to transform their site into a high-performing, visually-driven lead generation tool that worked just as hard as their crews do.
❌ Before: A Site That Looked Fine—But Didn’t Convert
- Weak visual hierarchy and limited image storytelling
- A single-step quote form with poor completion rates
- Low mobile usability with buried call-to-actions
- No project galleries to showcase past work or build trust
- A generic layout that blended in, rather than stood out
✅ After: A Bold, Visual Experience That Converts
NOVA Advertising redesigned the site from the ground up using Avada for WordPress, creating a bold, image-forward interface that positions Premium Lawn & Landscape as both skilled and professional.
Key Enhancements:
- Visual Portfolio Layout: Custom galleries showcase services like design, maintenance, patios, and tree work
- Multi-Step Quote Request System: A dynamic form simplified the process and boosted lead completion
- Striking CTAs: Eye-catching buttons like “Get a Free Estimate” and sticky headers improved visibility
- Mobile Optimization: The new design adapts beautifully to mobile, allowing homeowners to request services with ease
- SEO-Friendly Structure: Local service content and metadata optimized for visibility in competitive markets
| Metric | Before | After | Change |
|---|---|---|---|
| Quote Completion Rate | Baseline | +50% | ✅ Improved with the multi-step request form |
| Mobile Conversion Rate | Low Volume | +70% | 📱 Visitors can now convert on the go |
| Time on Site | 1m 22s | 2m 45s | ⏱️ Boosted by engaging visuals & layout |
| Monthly Leads | Inconsistent | +30% | 🌿 More quote requests and higher intent |
Client Feedback
“They did a great job designing and working to make corrections as needed for both function and style. We were very pleased with the redesign and overall experience with NOVA Advertising.”
— Premium Lawn & Landscape
🎯 Conclusion
With a modern, mobile-optimized design and a strategic lead funnel, Premium Lawn & Landscape’s new website now works as an active sales tool, not just an online brochure. It reinforces their decades of credibility while ensuring visitors convert with ease — whether on desktop or mobile.
Is your home services website falling short?
Let NOVA Advertising build a platform that turns traffic into measurable growth.
