Client: DASG (A Tax & Business Management Group)
Services Provided: Full Website Redesign, UX Strategy, SEO Optimization, Conversion Funnel Development, Local SEO
Platform: WordPress
Agency: NOVA Advertising

Overview

DASG provides specialized tax, accounting, and litigation support services nationwide. Known for delivering proactive strategies and measurable results, DASG needed a website that reflected their high-level expertise—but their existing online presence was falling short.
They partnered with NOVA Advertising to bring their digital identity up to par with the caliber of their work.

Issues Identified:

• Generic Hero Messaging
  “Deep Accounting Expertise. Unmatched Business Results.” sounded bold—but lacked specific positioning or emotional relevance to DASG’s niche clientele.

• Dark, Outdated Aesthetic
  The visual approach, while dramatic, did not align with modern UI standards or communicate warmth and trust—key in financial services.

• Poor Conversion Strategy
  CTAs like “Schedule Your Free Consultation” were present, but not effectively reinforced by context, credibility indicators, or user flow.

• Limited Engagement Points
  A lack of service-specific breakdowns or informative content led to poor time-on-site and high bounce rates.

Strategic Enhancements:

• Refined Messaging
  Headline updated to “Tailored financial solutions, limitless possibilities” is now followed by concise, benefit-driven service positioning. Subheaders emphasize DASG’s proactive, client-first approach.

• Modern, Professional Visual Design
  The new layout uses a bright, clean aesthetic with professional photography and structured content sections. This creates immediate trust and enhances readability.

• Detailed Service Blocks
  Custom sections for Advisory & Strategic, Forensic & Litigation Support, and Tax Services allow visitors to self-navigate and engage with content that matches their needs.

• SEO-Optimized Content & Structure
  Keyword-rich headings, structured markup, and better internal linking contributed to measurable traffic growth.

• Engagement Boosters
  The new homepage integrates FAQs, sticky nav, and prominent CTAs like “Get in Touch” and “Submit a Claim”—driving more qualified interactions.

“We now have a website that truly reflects our brand and values. The strategy behind the layout, copy, and flow has been a major step forward for our marketing—and for converting better leads.”
— Managing Partner, DASG

The transformation of DASG’s website demonstrates how targeted design, strategic messaging, and UX-driven content architecture can turn an underperforming site into a client-generating asset.

If your current website isn’t driving the growth your firm deserves, NOVA Advertising can help you build one that does.