Innovative Renal Care Logo

Client: Innovative Renal Care
Industry: Healthcare, Kidney Treatment & Dialysis
Services Provided: Full Website Redesign, UX Strategy, SEO Optimization, Conversion Funnel Development, Local SEO
Platform: WordPress
Agency: NOVA Advertising

IRC — From Outdated Online Presence to Performance-Driven Platform

Side-by-side comparison of Innovative Renal Care's website before and after redesign. The old version featured a dark, outdated layout, while the new design is modern, patient-friendly, and features a custom location search tool.

Overview

Innovative Renal Care (IRC) is one of the nation’s leading providers of kidney care and dialysis services, with a network spanning over 250 clinics. Despite their scale and impact, their previous website was difficult to navigate, unclear for key audiences, and lacked modern design or local SEO structure. NOVA Advertising stepped in to deliver a full transformation.

Before: Confusing User Experience & Outdated UI

  • Generic homepage lacking visual hierarchy or modern design.
  • No clear pathway for patients vs. providers.
  • Clinic finder functionality was limited, outdated, and not scalable.
  • Missing individual location pages meant poor local SEO and a confusing patient journey.

After: A Streamlined, Scalable, and Search-Friendly Experience

NOVA Advertising executed a comprehensive digital redesign, resulting in a high-performing healthcare platform with national scale and

Key Deliverables:

  • Full Website Redesign: Clean, professional UI with strong visual accessibility and brand trust.
  • Audience Separation: Clear and intuitive pathways for Patients and Professionals from the homepage onward.
  • Local Landing Pages: Over 250 custom clinic pages created, each featuring address, services, hours, and optimized meta content for local SEO.
  • Custom WordPress Location Finder Plugin: Built from the ground up, enabling fast and accurate location searches by city, ZIP, or state, with full mobile responsiveness.
Metric Before After Change
Organic Sessions Baseline +230% 📈 Massive visibility boost via local SEO
Clinic Page Views Minimal +68% 📍Patients now find centers faster and with relevant info
Bounce Rate 63% 42.6% ⬇ 32.4% drop, indicating improved user flow
Location Finder Interactions Limited +500% 🧭 Custom plugin delivered usability and speed

Client Feedback

This transformation demonstrates how strategic design, user segmentation, local SEO, and custom development can turn a national healthcare provider’s website into a high-performing digital asset.

Need to transform your healthcare or multi-location site? NOVA Advertising can help you scale strategically—while improving user experience and driving measurable results.

Conclusion

The Innovative Renal Care website transformation showcases the power of strategic design, technical development, and user-first thinking in the healthcare industry. By redesigning the entire platform, segmenting audiences, launching over 250 custom clinic pages, and developing a powerful location finder plugin, NOVA Advertising delivered a solution that not only looks better—but performs smarter.

From improved patient access to measurable growth in traffic and engagement, IRC’s new site is now a digital tool for impact and scalability.

Whether you’re a healthcare system, multisite provider, or specialized medical network, NOVA Advertising can help you build a digital presence that connects, converts, and scales.