What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is all about harnessing the power of search engines like Google to bring more visitors to your website, and subsequently get more customers through your doors. People use thousands of different search phrases in order to find local businesses. We perform keyword research to identify the top phrases that you should be targeting in terms of searcher intent, and search volume. Then we optimize your website for these target keywords and phrases.

How Can We Help?

Local SEO is the main component in our Online Marketing Packages. We optimize your website for the keywords/phrases with the highest search volume across nearby cities in and around your office locations. While these primary keywords will be our main focus, you will notice that your rankings for related search phrases may be improving as well.

The main search engine we focus on improving your rankings for is Google. For brand-new domains, it generally takes 3-4 months to rank. For existing domains, you may see results sooner depending on variables such as any prior SEO done for the site, your industry, location, and other factors.

Since Google constantly updates the algorithm they use to determine website rankings, you can expect to see some fluctuations in your rankings occasionally. This is completely normal, and unfortunately something we cannot directly control. However, we are always up to date on the latest algorithm changes and use a variety of strategies to maintain and improve your rankings.

Our Process

Google Partner

Are you ready to find out how we can grow your business?

To get your free online marketing assessment call us at (703) 855-9641 or

I’ve been using Nova Advertising for 2 1/2 years and they have done an outstanding job for me. From web design, to email hosting and management, to SEO, these guys know their stuff. On top of that, they are very reasonably priced and are easily reached by phone or email. Customer service is outstanding and I am glad to have them in my corner.

Brian A.

Content Strategy

Content strategy involves conveying your message and publishing unique, relevant information for your customers which can result in a high search rank, traffic, and lead generation.

Local SEO

Local search strategies involve just about every aspect of website optimization including on-page & off page factors along with the overall user experience of your website.

Social Media Strategy

We will work with you to identity the right channels for your audience and develop a social strategy to boost your SEO.


Our team of professional content writers create ongoing fresh, relevant, unique content based on topics of your choice and also share them on social media.

Customer Relations Team

Clients working with NOVA Advertising on a integrated strategy get a collaborative team working to achieve the site’s web presence goals.

Report & Measure

We share detailed reporting through our industry leading SEO portal including ranking improvements, website traffic, and conversion tracking.

Why Do You Need It?

When your customers search in Google or Bing, do you show up? Do your competitors?

This is where we come in. We partner with you to understand your business and your users to help you grow your reach in organic search engine results.

SEO is truly an investment and one that has to be maintained on an ongoing basis. And when grown and maintained correctly over time, it can lead to new business. Competition in the web world may not be the companies you’re familiar with. You’ll find competition coming from unlikely places and industries.

Request a Free No Obligation SEO Analysis of Your Website