Back in the day, search engine optimization (SEO) used to fall under the umbrella term “search engine marketing,” but both have become so complex that SEM & SEO now exist as two separate entities.
SEO is focused on improving your site’s organic keyword rankings & primarily revolves around on-page and off-page factors. On the other hand, with SEM, you pay to play on search engines. Essentially, you pay to show your ads to users who are actively searching for the keywords that our marketing team is targeting. The biggest advantage of SEM is the fact that we can set up a campaign and start driving traffic to the site immediately as soon as our campaign is live, compared to SEO, where it can take weeks or months to get there.