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Foundation of Conversion Optimization

In an online world, not only do you need to drive qualified visitors on your website but you also need to keep them there and convert them into prospective customers. What is the use of many visitors that won’t increase your bottom line? Your website needs to move the relationship forward and once they complete their first transaction, you need them to turn into repeat buyers or advocates of your business. That is why conversion optimization is the most important ingredient in your online marketing efforts.

Conversion optimization will always provide a significant opportunity for businesses of any size – big or small. The scientific approach to optimizing websites enables businesses to convert more visitors into subscribers and paying clients. Remember that there are two marketing strategies for your website – either to continuously increase and drive additional traffic to your site or improve the effectiveness of your site to boost sales with the same amount of traffic you’re currently receiving. And the Conversion Optimization is more focused on the later where you can evaluate your website’s sales funnel to identify ways you can improve your site in order to get a higher percentage of people sign up for your product or for your services.

Biggest Benefits of Conversion Optimization

  • It helps you understand your target audience

Understanding your potential customers is crucial if you want to last in an industry with very steep competition. While market research helps you create a persona so that you will be able to understand the buying habits of your target customers based on their location, gender, age, and even interests; conversion optimization on the other hand will help you understand your website visitors’ behavior based on how they navigate your website. Thus, you will be able to design your website in such a way that it will become more engaging to your visitors.

  • It helps you improve your sales

If conversion optimization is done correctly, you can bring fortune into your business. Once you have fully understood how your visitors navigate your website, you can then start upgrading your website’s design and flow to make it more appealing to your visitors. If you have an e-commerce site, then you might like to consider putting emphasis on your “Buy Now” button and other direct call to actions so it can be easily noticed by your customers.

  • Improve customer acquisition costs

Let’s face it, not all clicks in your advertisements end up on a purchase. And each click that goes to waste is not just irritating but is also a loss on your part. With conversion optimization, you will be able to focus on converting your website visitors into customers and increasing your bottom line.
Conversation optimization is not rocket science but it does take a lot of effort and careful analysis.

Here are some common best practices for web design for maximizing conversions:

  • Compelling headline
  • Concise, targeted copy
  • Eye-catching, clickable call-to-action (CTA)
  • User-friendly lead capture form
  • Attractive overall design

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