Grow Your Practice — Redeem
ZEISS Points for Digital Marketing Services.

Grow Your Practice — Redeem
ZEISS Points for Digital Marketing Services.

We deliver an exclusive digital enablement program designed to help ZEISS partners attract more patients while maintaining the premium standards ZEISS is known for.

5-star agency ratings for NOVA Advertising on Google, UpCity, and GoodFirms
“Working with NOVA Advertising was a great experience. They helped us refresh our optometry website, improve the overall look, and clean up the details that were holding it back. The process was smooth, and we’re very pleased with the final outcome.”
Dr. Emily Carter
Dr. Emily Carter
Carter Family Eye Care
"NOVA Advertising did an excellent job redesigning our optometry website. The site looks great, functions smoothly, and their team was responsive anytime we needed changes. We’re very happy with the results."
Daniel Nguyen
Dr. Daniel Nguyen
ClearView Optometry
"We hired NOVA Advertising to redesign our optometry website and the difference has been night and day. The new site looks more modern, loads faster, and makes it easier for patients to book appointments. They were responsive, detail-oriented, and great to work with from start to finish."
Headshot of a happy customer sharing a testimonial
Annette E.
Premier Eyecare

Done-for-You Marketing
That Drives Results

Your website is often the first interaction a patient has with your practice. ZEISS partners receive access to professionally designed, conversion-focused websites built to reflect ZEISS brand standards while driving patient inquiries.

All websites are developed using WordPress, allowing easy content updates and long-term scalability.

Custom Website Design for ZEISS Practices
Search results with location pin – local and organic SEO strategies for lead generation by NOVA Advertising.
Search engine results with highlighted ads – Google and Facebook ad campaign management by NOVA Advertising.

Website Design for ZEISS Partners

Professional, conversion-driven websites created specifically for ZEISS partners to attract new patients and elevate your online presence. Apply available Partner Points toward your website investment.

Standard Website

$1,800

Setup. (Equivalent to 1,800 ZEISS Partner Points)

$200

Per month. (Equivalent to 200 ZEISS Partner Points)

All pricing is listed in Canadian dollars (CAD).

Best for
Practices that need a professional, ZEISS-aligned website foundation without a full custom build.

What’s Included
  • Semi-custom design → A professionally designed website built from a proven layout, customized to match your brand.

  • WordPress CMS → Easy for you to update your website anytime (no developer needed).

  • Mobile & tablet responsive → Your site will look great on phones, tablets, and desktops.

  • Interactive forms → Contact forms that make it easy for visitors to reach out or request info.

  • Google Analytics integration → Track website traffic and see how people are finding you.

  • Google Search Console integration → Helps your website show up in Google and tracks search performance.

  • Stock images → High-quality professional images included if you don’t have your own.

  • ADA compliance → Built with accessibility best practices to support all users.

  • Online reviews live feed → Automatically display your latest Google reviews on your site.

Most Popular

Premium Website

$2,500

Setup. (Equivalent to 2,500 ZEISS Partner Points)

$380

Per month. (Equivalent to 380 ZEISS Partner Points)

All pricing is listed in Canadian dollars (CAD).

Best For
Practices that want a fully custom website built to improve trust, conversions, and long-term SEO performance.

What’s Included
  • 100% custom design → A fully custom website design built from scratch for your business.
  • WordPress CMS → Update pages, photos, and content easily whenever you want.
  • Mobile & tablet responsive → Optimized for every screen size, including mobile.
  • Social media integration → Connect your social profiles so visitors can follow and engage with you.
  • Interactive forms → Forms that help turn visitors into leads.
  • Google Analytics integration → Track traffic, page views, and visitor behavior.
  • Google Search Console integration → Monitor how your site performs in Google search results.
  • Stock images → Professional stock photos included when needed.
  • ADA compliance → Accessibility-friendly setup following modern standards.
  • Blog platform → Built-in blog so you can post updates and improve SEO over time.
  • Online reviews live feed → Show your newest reviews automatically on your site.
  • Conversion tracking → Track calls, form submissions, and key actions so you know what’s working.
  • Website traffic report → Regular reporting so you can see results clearly.
Exclusive Website

$3,200

Setup. (Equivalent to 3,200 ZEISS Partner Points)

$480

Per month. (Equivalent to 480 ZEISS Partner Points)

All pricing is listed in Canadian dollars (CAD).

Best For
High-growth practices that want a premium custom website experience with advanced functionality and content support.

What’s Included
  • 100% custom design → A fully custom website built to match your brand and goals.
  • WordPress CMS → Simple, flexible editing so you can manage your site long-term.
  • Mobile & tablet responsive → Built to look perfect on mobile, tablet, and desktop.
  • Social media integration → Seamlessly connect your website with your social platforms.
  • Interactive forms → High-converting forms designed to generate more leads.
  • Google Analytics + Search Console integration → Full tracking and search visibility setup from day one.
  • Content writing → Professional website copy included (so you don’t have to write it).
  • Stock images → Professional stock photos included if needed.
  • Live chat → Let visitors message you instantly while they’re on your site.
  • SEO setup → Your website is set up with the basics needed to rank on Google.
  • ADA compliance → Accessibility best practices included.
  • Online appointment scheduling → Let customers request or book appointments directly online.
  • Blog platform → Built-in blogging for SEO and ongoing growth.
  • CRM integration → Connect your site to your CRM so leads are captured automatically.
  • Online reviews live feed → Your newest reviews display automatically on your website.
  • Conversion tracking → Track real results like calls, form submissions, and bookings.
  • Website traffic report → Clear reporting so you can track growth and performance.
  • Up to 1 branded video per month → One branded video monthly for your website or social media.
  • E-commerce capabilities (additional fees may apply) → Option to sell products or services online (depending on what you need).

Search Engine Optimization (SEO) & Local Growth Packages

Local SEO packages built to improve visibility, increase patient inquiries, and support long-term practice growth. Partner Points eligible.

Local Starter

$600

Per month. (Equivalent to 600 ZEISS Partner Points)

All pricing is listed in Canadian dollars (CAD).

Best for
Independent practices looking to improve local search visibility and patient inquiries.

What’s Included
  • Local SEO (up to 20 target keywords)
  • Google Business Profile optimization
  • Claim & maintain major directories
  • All-in-one SEO reporting dashboard
  • Form conversion tracking
  • Online review monitoring & responses
  • Up to 2 branded marketing videos per month

Most Popular

Local Growth

$1200

Per month. (Equivalent to 1,200 ZEISS Partner Points)

All pricing is listed in Canadian dollars (CAD).

Best For
Practices focused on increasing appointment volume and strengthening their local market presence.

What’s Included
  • Local SEO (up to 50 target keywords)
  • Google Business Profile optimization & posting
  • Claim & maintain major directories
  • Social media profile setup & maintenance
  • Monthly SEO blog content
  • Social media management
  • Online advertising management
  • Form & phone call conversion tracking
  • Online review management
  • Up to 3 branded marketing videos per month
Market Dominator

$1800

Per month. (Equivalent to 1,800 ZEISS Partner Points)

All pricing is listed in Canadian dollars (CAD).

Best For
Multi-doctor clinics and competitive markets seeking market leadership and long-term growth.

What’s Included
  • Local SEO (up to 100 target keywords)
  • Advanced Google Business Profile optimization
  • Claim & maintain all major directories
  • Social media setup, sharing & management (8 posts/month)
  • Monthly SEO blog content
  • Online advertising management
  • Online review generation & reputation management
  • Form & phone call conversion tracking
  • Advanced reporting & performance insights
  • Up to 4 branded marketing videos per month
  • In order for ZEISS to fully support your online presence and advertising, approval is necessary to ensure the advertising is exclusively ZEISS lenses.