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Fred Ostovar


June 21, 2011

Online Advertising vs Traditional Advertising

June 21, 2011 | By | One Comment

online marketing vs traditional marketingThe growth of technology and online information has dramatically changed the advertising landscape in recent years. The number of active internet users is rapidly increasing. It attracts people of all races and cultures with unique features that help benefit people in any age range. This amplified internet movement has generated many new marketing channels for internet advertising.

With the recent explosion of internet usage, the demand for online advertising has skyrocketed and it has replaced traditional advertising mediums such as magazines, newspaper, radio and televisions. We at NOVA Advertising are strong advocates of online advertising and believe with good strategy and market awareness; businesses can utilize this powerful tool to achieve effective and cost efficient marketing. Below you can find a few comparisons drawn between online and traditional advertising.

Online Advertising is Targeted
Instead of wasting time and effort and sending out mass mailings and junk mail with low return on investment, businesses can allocate their money smarter and more efficiently with online advertising. With various ways of targeting your specific audiences who are actually searching for you, businesses can forget costly machine-gun strategies and advertise smarter and more effectively.

Tracking and Conversion
So how many people have really gotten exposure to your ads? It’s very difficult to measure the effectiveness of traditional channels such as direct mail, newspaper and TV advertisements. Online advertising however, empowers businesses with powerful tracking tools that can measure the smallest details such as impressions, conversions and ROI.

Lower Entry-level and Ongoing Fees
Ever tried a yellow page ad or a magazine ad placement? If you have then you know that it can cost several hundred dollars to just get your ad up and much more to sustain. Internet advertising has yet again empowered the users to control their budget by allowing various bidding methods and low initial fees. Due to the targeted nature of online advertising and the ability to track the effectiveness of ads, making instant adjustments to campaigns is much cheaper than non internet advertising mediums.

Internet gives businesses a broader range
The biggest advantage of Internet advertising is that it is the most powerful communication tool available. It can reach households and other businesses via computers, mobile phones and tablets. Rather than allocating your efforts on finding different mediums for various regions, audiences; you can focus on what you do best and let your clients come and find you by setting up targeted campaigns that are aimed at your ideal prospects and geographical regions.

Better Branding
Any form of advertising helps in improving the branding, but online advertising stands a notch higher in effectiveness of improving the branding of your company, service or product. Internet advertising can expose a small business to potential customers all over the world. This would be far more difficult and expensive to achieve with conventional forms of advertising. There are, however, demographics that it can’t reach, making it better suited for some products and services than for others. When used for the right products and in the right way, it has the potential to reach more customers for less money than any other form of advertising.

Online advertising has evolved into a powerful tool for businesses to effectively get the word out and achieve their marketing goals. At Nova Advertising we can help your company develop a successful internet marketing campaign. Working together to set and achieve goals, Nova Advertising innovative online advertising strategies can bring your business to the next level. So when you’re in the market for some fresh ways to reach new demographics and potential customers, give us a call.


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