Nova Advertising is well-equipped to provide market strategy and marketing communications services to firms that conduct business abroad. Our research-based services are further enhanced by our strategic relationships with partner firms located in several of the world’s major markets.
Our services are provided by a dedicated team of international commerce professionals. This dedicated approach ensures that you receive our consultants’ undivided attention in planning your foreign investment strategy.
Insightful Research
We begin sizing up the market by conducting a comprehensive assessment of your target market that includes careful evaluations of Political Risks, the Competitive Landscape, and Market Viability.
Customer-centric Strategy
Once we establish a solid and reliable base of research we assist your management team in developing a feasible go-to-market plan. Depending on your industry this planning includes guidance in:
- Supply Chain Management
- Vertical / Channel Partner Integration
- Grassroots Market Integration
- Exit Strategy
We believe in a creative yet educated approach that considers a long-term vision.
Creative Local Marketing
Marketing is a critical component to achieving success in new and existing markets. Marketing is just as important as any other factor of new market entry – unfortunately it is also often overlooked, written off as a cosmetic afterthought. Our internal capabilities include an experienced core staff of marketing consultants as well as a large global network of partner professionals and firms. Our unique approach to foreign marketing relies on intense localization and creative consumer interactions.
Localization
We rely on local firms and independent professionals to provide local relevance for our marketing campaigns. Locals understand their market’s nuances better than outsiders. Additionally, they add credibility to your brand simply by being associated with your firm.
Creative Consumer / Target Market Interactions
We find creative ways to introduce your products and services into local markets. By establishing a grassroots following in target market communities we cement a strong foundation for the positive awareness of your brand. The foundation building activities include viral marketing campaigns, super-charged word of mouth campaigns and high-conversion interactive campaigns delivered online, and more.
