Today, business basics are just about the same as business in the past, you have to be in front of your customers the very moment they want and/or need your products and services. The difference today is that folks are very likely turn to search engines like Google, Yahoo and Bing before their own friends and family when they’re looking for a local service provider. Search Engine Optimization means the difference between getting a phone call to your business or having your competitors get the call. NOVA Advertising’s Search Engine Optimization (SEO) services get you to the top of Google’s first search result page – organically. So that when people type in the product or services you sell they see your business at the very top of the list.
Why Search Engine Optimization (SEO)?
Because you should be one of the first company’s that come up in Google when people search for your products or services. Being highly ranked on Google means that you get more visits to your website, which translates into more calls, and as a result more conversions from website visitor to customer.
Local Optimization, always (sometimes only)
Let’s think about this, your business provides services or sells products to clients. If you run a Plastic Surgery practice most of your patients are likely to live less than 20 miles away from your office. If you run a custom clothing company you may have clients all over the country. The principle for search engine optimization are the same in both cases: target locally. This means that you optimize your website’s search engine rank at the local level, you can’t get much more granular than this in terms of targeting. Your custom clothing company might be based in Washington, DC but we want your business to come up for folks that are searching for custom dress shirts, whether they live in Omaha or Los Angeles. This is where our local search engine optimization comes into play.
This brings us to another facet of our search engine marketing solutions, Google Places and Social Media integration. Google Places represents the set of locally-focused numbered links that come up when people search Google for many types of services. We’ll not only get you in those limited local Google Places search results, but we’ll also optimize your Google Places page…this is where people can add reviews and rate your products and services. Last but not least, a very critical factor for search engine optimization is social media: you must have an active social media presence in order to maximize your relevance to any search engine. When the search engine’s automatic algorithm reviews your website it considers all of the great SEO work we do, but in today’s day and age it also considers your website’s social relevance.
SEO, Where we start
We start by defining your core services, learn your company’s value proposition, and determine which locations we need to get you highly ranked in. Our SEO team is comprised of a small team of SEO experts, they work together intensely to put together a proven plan for your company’s search engine marketing presence. We log the current state of your search engine rankings, get you ranked high on Google, deliver you a monthly status report, and optimize our optimization efforts based upon an analysis of your SEO campaign performance.
Next Steps
Let’s have a 15 minute conversation, if it goes up to a few hours that’s fine as well – the goal is to get talking so we can learn about your business and its goals, and share our ideas with you. Contact us at (703) 855-9641 [in DC, MD, VA], at (805) 308-2232 [in CA], or here using our quick contact form.
