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Large Format Advertising
Our end-to-end integrated marketing communications
boosted local awareness for Dr. Sanford's chiropractic practice. Ashdale Chiropractic performs a variety of services including Physical Therapy, Acupuncture, Peripheral Neuropathy and Chiropractic Care. The practice's staff has over 20 years experience providing these services. Operating in a saturated market for physical therapy-related services, we sought to generate awareness of the practice's competitive advantage that is a result of providing a wide array of therapeutic/chiropractic services.
We provided Dr. Sanford with:
- Branding: We created a comprehensive branding strategy to bring unity throughout the practice's communications and imaging activities.
- Web Design: We replaced Ashdale's outdated website with a new online presence that showcases Ashdale's services and provides visitors with informational videos featuring Dr. Sanford himself. These videos increased the practice's new patient rate by providing prospective clients with a "face to the name," developing trust and interest for the practice. Based on website analytics data we increased web visitor traffic to the website by 170% within one month of being published. [Check out the website at www.ashdalechiropractic.com
- Large format, in-mall advertising: We designed an informative and inviting large format standing banner advertisement that generated local awareness for Ashdale's services and provided a high-response call to action in the form of a sticky notepad that outlined Ashdale's contact information.
