Push and Pull Strategies, Online and Offline Integrated Marketing

Pushing and Pulling for Clients, Everywhere they are…
Search Engine Optimization (SEO) is done to get your website “organic” (unpaid) promotion on search engines, this is a “pull” strategy, customers find you…at the same time though, businesses need to run a concurrent “push” strategy, where you find clients. When you start working on your website’s SEO you’ll be happy to see the website’s analytics reports show increases in qualified traffic from month-to-month, but we mustn’t lose site of your overall marketing strategy. Especially with the majority of local business taking place in the offline world, it is important to get organic promotion in the real-world. In a strange way, online marketing is reinforcing traditional marketing tactics by emphasizing the importance of being at the right place, at the right time, when your customer is ready to listen to your pitch.

How are you building this organic promotion for your business?
In this down economy there are a lot of businesses that are struggling to keep their head above water, you might run one of those businesses, but don’t worry…you can get out of this. While the competition is busy chopping their prices and cutting overhead costs, you can make wise investments that get you that “leg up” on your competition, thus putting more strain on their business and contributing to increased market share for your own business. We often get so caught up in trying to find customers that we forget one of the most efficient methods for getting qualified leads and prospective clients, referrals. Build alliances with complementary businesses, for example, if you’re a jeweler you can build excellent long-term, mutually beneficial relationships with bridal consultants and fashion designers.

With a network of formal agreements with complementary businesses you’ve established your offline search engine optimization strategy…when someone’s looking for your services, one of your alliances will mention your name and provide your contact information to the prospective client.

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