Comments for Nova Advertising http://www.novaadvertising.com Integrated Marketing - for ya. Wed, 14 Dec 2011 01:30:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Marketing to American Muslims: The Largest Untapped Consumer Niche by Tabish Hasan http://www.novaadvertising.com/market-strategy/marketing-to-american-muslims-the-largest-untapped-consumer-niche/#comment-63 Tabish Hasan Wed, 14 Dec 2011 01:30:59 +0000 http://www.novaadvertising.com/?p=907#comment-63 Very nice article! It's great to see more and more agencies recognizing the potential and importance of the highly-affluent Muslim consumer market. Muslim Ad Network, is the only advertising network that's focused on this market. From first-hand experience, I can confirm that the demand to reach this market continues to grow. Recent events, such as the Lowes & All-American Muslim controversy actually help put more of a spotlight on this market and peek advertiser interest on how to properly engage with American Muslims. The tidal wave of advertisers targeting this market is coming, it's just a matter of when. Similar to the Hispanic market in the 80's, there's only so long that it can continue to be ignored by the Fortune 500s. Very nice article! It’s great to see more and more agencies recognizing the potential and importance of the highly-affluent Muslim consumer market.

Muslim Ad Network, is the only advertising network that’s focused on this market. From first-hand experience, I can confirm that the demand to reach this market continues to grow.

Recent events, such as the Lowes & All-American Muslim controversy actually help put more of a spotlight on this market and peek advertiser interest on how to properly engage with American Muslims.

The tidal wave of advertisers targeting this market is coming, it’s just a matter of when. Similar to the Hispanic market in the 80′s, there’s only so long that it can continue to be ignored by the Fortune 500s.

]]> Comment on Marketing to American Muslims: The Largest Untapped Consumer Niche by COLUMN: “Tapping the Market for American Muslim Consumers” | The Crescent Post http://www.novaadvertising.com/market-strategy/marketing-to-american-muslims-the-largest-untapped-consumer-niche/#comment-62 COLUMN: “Tapping the Market for American Muslim Consumers” | The Crescent Post Mon, 12 Dec 2011 22:43:52 +0000 http://www.novaadvertising.com/?p=907#comment-62 [...] Continue reading story here [...] [...] Continue reading story here [...]

]]> Comment on Marketing to American Muslims: The Largest Untapped Consumer Niche by Lateef Mauricio http://www.novaadvertising.com/market-strategy/marketing-to-american-muslims-the-largest-untapped-consumer-niche/#comment-61 Lateef Mauricio Mon, 12 Dec 2011 18:39:45 +0000 http://www.novaadvertising.com/?p=907#comment-61 Donna, thanks for your comment. The focus of this article is that American Muslims, regardless of ethnicity, may merit specific attention in marketing campaigns. Nevertheless, the August 2011 Pew Research Center report, "Muslim Americans," states that the majority of American Muslims are in fact immigrants or born to immigrant families. Here's an excerpt from the Pew report: "A 63% majority of Muslim Americans are first generation immigrants to the U.S., with 45% having arrived in the U.S. since 1990. More than a third of Muslim Americans (37%) were born in the U.S., including 15% who had at least one immigrant parent." - [<a href="http://people-press.org/files/2011/08/muslim-american-report.pdf" rel="nofollow">Link to Report</a>] Donna, thanks for your comment. The focus of this article is that American Muslims, regardless of ethnicity, may merit specific attention in marketing campaigns. Nevertheless, the August 2011 Pew Research Center report, “Muslim Americans,” states that the majority of American Muslims are in fact immigrants or born to immigrant families.

Here’s an excerpt from the Pew report:
“A 63% majority of Muslim Americans are first generation immigrants to the U.S., with 45% having arrived in the U.S. since 1990. More than a third of Muslim Americans (37%) were born in the U.S., including 15% who had at least one immigrant parent.” – [Link to Report]

]]> Comment on Marketing to American Muslims: The Largest Untapped Consumer Niche by Donna http://www.novaadvertising.com/market-strategy/marketing-to-american-muslims-the-largest-untapped-consumer-niche/#comment-60 Donna Mon, 12 Dec 2011 18:07:33 +0000 http://www.novaadvertising.com/?p=907#comment-60 great article, although the author seems to be reinforcing the incorrect assumption that all or even most American Muslims are either foreign born or 2/3rd generation of foreign born parents, this is incorrect. great article, although the author seems to be reinforcing the incorrect assumption that all or even most American Muslims are either foreign born or 2/3rd generation of foreign born parents, this is incorrect.

]]> Comment on The Importance of Cultural Sensitivity in Marketing Campaigns by Lateef Mauricio http://www.novaadvertising.com/market-strategy/the-importance-of-cultural-sensitivity-in-marketing-campaigns/#comment-59 Lateef Mauricio Mon, 12 Dec 2011 18:06:48 +0000 http://www.novaadvertising.com/?p=610#comment-59 Hi Sean! When a potential customer sees or hears a marketing message directed at her, she's more likely to react (i.e. call the advertiser, share the message, etc.) to a message that appears to be custom-tailored. So, regardless of ethnicity, the point is that your campaign gets higher ROI when messages are targeted to audiences that are homogeneous in some or several aspects. For example, Louis Vuitton takes out full page advertisements in The Economist to promote its luggage products...Louis Vuitton assumes that the magazine's readership is likely to travel and has the means to afford luxury luggage. Hi Sean! When a potential customer sees or hears a marketing message directed at her, she’s more likely to react (i.e. call the advertiser, share the message, etc.) to a message that appears to be custom-tailored. So, regardless of ethnicity, the point is that your campaign gets higher ROI when messages are targeted to audiences that are homogeneous in some or several aspects. For example, Louis Vuitton takes out full page advertisements in The Economist to promote its luggage products…Louis Vuitton assumes that the magazine’s readership is likely to travel and has the means to afford luxury luggage.

]]> Comment on The Importance of Cultural Sensitivity in Marketing Campaigns by Sean Raftery http://www.novaadvertising.com/market-strategy/the-importance-of-cultural-sensitivity-in-marketing-campaigns/#comment-55 Sean Raftery Mon, 12 Dec 2011 17:02:25 +0000 http://www.novaadvertising.com/?p=610#comment-55 Lateef, Can you give an example of an effective marketing campaigns message to a non-minority and non-immigrant market? Lateef,

Can you give an example of an effective marketing campaigns message to a non-minority and non-immigrant market?

]]> Comment on Marketing to American Muslims: The Largest Untapped Consumer Niche by Saad Malik http://www.novaadvertising.com/market-strategy/marketing-to-american-muslims-the-largest-untapped-consumer-niche/#comment-51 Saad Malik Mon, 12 Dec 2011 00:35:26 +0000 http://www.novaadvertising.com/?p=907#comment-51 Great post! And thanks for mentioning DinarStandard and AMCC. :) Great post! And thanks for mentioning DinarStandard and AMCC. :)

]]> Comment on Marketing to American Muslims: The Largest Untapped Consumer Niche by Marketing to American Muslims: The Largest Untapped Consumer Niche | Scoop.it http://www.novaadvertising.com/market-strategy/marketing-to-american-muslims-the-largest-untapped-consumer-niche/#comment-48 Marketing to American Muslims: The Largest Untapped Consumer Niche | Scoop.it Fri, 09 Dec 2011 21:25:38 +0000 http://www.novaadvertising.com/?p=907#comment-48 [...] Marketing to American Muslims: The Largest Untapped Consumer Niche | Nova Advertising | Marketing C... The American Muslim Consumer The Muslim population of the United States represents a niche consumer group that is largely untapped, proven to be loyal to (Marketing to American Muslims: The Largest ... Source: www.novaadvertising.com [...] [...] Marketing to American Muslims: The Largest Untapped Consumer Niche | Nova Advertising | Marketing C… The American Muslim Consumer The Muslim population of the United States represents a niche consumer group that is largely untapped, proven to be loyal to (Marketing to American Muslims: The Largest … Source: http://www.novaadvertising.com [...]

]]> Comment on Marketing to American Muslims: The Largest Untapped Consumer Niche by Friday Morning Stir - AgencySpy http://www.novaadvertising.com/market-strategy/marketing-to-american-muslims-the-largest-untapped-consumer-niche/#comment-47 Friday Morning Stir - AgencySpy Fri, 09 Dec 2011 15:42:31 +0000 http://www.novaadvertising.com/?p=907#comment-47 [...] -Are American Muslims the "largest untapped marketing niche?" link [...] [...] -Are American Muslims the “largest untapped marketing niche?” link [...]

]]> Comment on Marketing to American Muslims: The Largest Untapped Consumer Niche by Rafi-uddin Shikoh http://www.novaadvertising.com/market-strategy/marketing-to-american-muslims-the-largest-untapped-consumer-niche/#comment-46 Rafi-uddin Shikoh Fri, 09 Dec 2011 12:44:00 +0000 http://www.novaadvertising.com/?p=907#comment-46 Thank you Lateef for this informative analysis of this untapped, growing opportunity and mentioning DinarStandard's latest study. Thank you Lateef for this informative analysis of this untapped, growing opportunity and mentioning DinarStandard’s latest study.

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