Push and Pull Strategies, Online and Offline Integrated Marketing
Pushing and Pulling for Clients, Everywhere they are… Search Engine Optimization (SEO) is done to get your website “organic” (unpaid) promotion on search engines, this is a “pull” strategy, customers find you…at the same time though, businesses need to run a concurrent “push” strategy, where you find clients. When you start working on your website’s …
Introduction to Search Engine Advertising
This is by far the most common method of advertising – when you type a search query into Google you instantly get about 11 ads displayed to you. Three of which you are forced to read before going on to the unpaid search engine results. Most of us won’t realize this, but all the major …
Online Advertising – Part 1: Introduction
Just as we see products and services being advertised to us in the offline world, by passing a billboard, flipping on the radio, receiving junk mail at home, the internet has become quite the marketplace. You see ads everywhere you go online these days – whether it’s checking your web-based e-mail, using a search engine, …
Using Social Media to Derive Market-Defining Data
Marketing and outreach campaigns are most successfully planned when we know as much about our target markets as possible. Using this market-defining data we deliver separate campaigns to audience groups that are likely to react in a similar manner. This is what makes online marketing so strong – the ability to track and analyze the …
Combating patient prescription non-adherence, Merck’s Adherence Widget
This concept, reviewed in MM&M, is a great leap in establishing goodwill with consumers – the consumer education and awareness information that was already previously offered is a standard method for generating a positive brand perception…on the other hand, this interactive widget is just that, “interactive,” which requires consumers to act rather than sit back and …
Web Strategy Defined
The goal of Web Strategy is to qualify the importance of your online presence as an essential component of your business’s success. A decade ago many small businesses didn’t even have a corporate website on the net, and when they did have a website up it was very likely that they weren’t worried about growing …
Online Advertising vs Traditional Advertising
The growth of technology and online information has dramatically changed the advertising landscape in recent years. The number of active internet users is rapidly increasing. It attracts people of all races and cultures with unique features that help benefit people in any age range. This amplified internet movement has generated many new marketing channels for …
Personalization in a Digital World
Like most businesses, NOVA Advertising is always looking for new opportunities to expand. While sites such as Facebook and Twitter offer great networking and expansion possibilities, no website can truly compare to actually meeting potential clients face to face. Business conferences and exclusive presentations provide a perfect channel for personalized networking in a digital word. …
Building a Community, Laying a Breadcrumb Trail, and Website Usability
Your web presence merits the same attention given to offline marketing efforts – it represents your company on the most readily accessible communications medium to date. A user-centered website improves your bottom line and must integrate with offline efforts. the breadcrumb trail & usability Give your website’s visitors just enough information…set up a trail of …
