Push and Pull Strategies, Online and Offline Integrated Marketing
Pushing and Pulling for Clients, Everywhere they are… Search Engine Optimization (SEO) is done to get your website “organic” (unpaid) promotion on search engines, this is a “pull” strategy, customers find you…at the same time though, businesses need to run a concurrent “push” strategy, where you find clients. When you start working on your website’s …
Marketing to American Muslims: The Largest Untapped Consumer Niche
[Download PDF: Marketing to American Muslims] The American Muslim Consumer The Muslim population of the United States represents a niche consumer group that is largely untapped, proven to be loyal to brands, generally well educated, and best of all for marketers, it represents annual disposable income of at least $107 billion according to a new …
The Importance of Cultural Sensitivity in Marketing Campaigns
When it comes to marketing, ethnic minorities tend to be neglected. Sure, immigrants are expected to adapt to US culture, but one cannot ignore that an immigrant’s identity will likely continue to play an influential role in purchasing habits, even several generations out. One barrier that prevents businesses from dedicating resources towards marketing to immigrant …
Personalization in a Digital World
Like most businesses, NOVA Advertising is always looking for new opportunities to expand. While sites such as Facebook and Twitter offer great networking and expansion possibilities, no website can truly compare to actually meeting potential clients face to face. Business conferences and exclusive presentations provide a perfect channel for personalized networking in a digital word. …
Expanding & Reaching New Markets: Reasons, Methods
One way to increase revenue for your company involves the expansion of your target markets. That is, to expand the pool from where you can expect to gain new customers. Regardless of business size it is easy to get caught up daily operational activities. We can become so busy with daily business operations that we …
