Marketing to American Muslims: The Largest Untapped Consumer Niche
[Download PDF: Marketing to American Muslims] The American Muslim Consumer The Muslim population of the United States represents a niche consumer group that is largely untapped, proven to be loyal to brands, generally well educated, and best of all for marketers, it represents annual disposable income of at least $107 billion according to a new …
The Importance of Cultural Sensitivity in Marketing Campaigns
When it comes to marketing, ethnic minorities tend to be neglected. Sure, immigrants are expected to adapt to US culture, but one cannot ignore that an immigrant’s identity will likely continue to play an influential role in purchasing habits, even several generations out. One barrier that prevents businesses from dedicating resources towards marketing to immigrant …
